Senior Product Marketing Manager

Description

You will lead how the company launches, merchandises and presents its products in Australia and New Zealand. The role sits between product strategy, brand marketing and global product marketing, turning customer insight, new products and commercial goals into clear stories and marketing that drives results.

The role is based in Chippendale, Sydney, and reports to the Director of Brand Marketing for ANZ.

Responsibilities

• Plan and run go-to-market work from start to finish for priority launches, new offers and major company initiatives in both countries.
• Manage the combined merchandising calendar and improve how products appear in the app, on the website, in menus and in CRM messages.
• Write creative briefs and messaging frameworks, and work with brand, global creative, editorial and digital operations to keep the story consistent.
• Fold product priorities into major brand campaigns, partnerships and seasonal moments.
• Work with digital operations and global teams to test and improve digital merchandising placements and features.
• Team up with product strategy, growth and analytics to track campaign results, study customer behaviour and run useful reviews after each launch.
• Shape the local product marketing plan using customer research, commercial priorities and competitor insight to keep customers engaged and coming back.

Requirements

• At least 5 years in product marketing, brand marketing, proposition development or go-to-market strategy, ideally in consumer goods, e-commerce or subscription businesses.
• A record of delivering multi-channel product launches or merchandising projects from brief to launch.
• Hands-on experience with digital customer journeys, content management, conversion optimisation and merchandising touchpoints.
• Strong business sense and analytical skill, with a habit of using customer insight and data to make decisions.
• Excellent project management and close attention to detail, including experience working across complex cross-functional or global matrix teams.
• A natural storyteller who can turn complex product details into simple, engaging messages that put the customer first.
• A practical, proactive person who combines strategic thinking with a drive for flawless delivery.
• A collaborative, curious team player who enjoys bringing different stakeholders together around shared goals.
• Enthusiasm for food, customer experience and finding better ways to improve the company's offering every day.

Conditions

Hybrid working based at the Chippendale head office in Sydney.

Permanent full-time role.

Available to start immediately, or after a notice period.

Benefits

• The chance to make a significant impact at a leading global food technology company.
• Flexible working arrangements.
• An egoless culture with ongoing learning and room to grow.
• Free access to Headspace.
• Internal learning and development.
• Work in an international team with offices in 18 countries.
• Company discount of 70% off the company's own meal kits and 40% off products from another brand in the group.