Lifecycle Marketing Manager

Description

The company behind the PlayStation brand is a technology and entertainment business. Its hardware and network services reach more than 100 million people, and it owns well-known intellectual properties.

The Lifecycle Marketing team sits within the Global Media and Omnichannel Marketing function at PlayStation. It runs multichannel digital programs and campaigns that keep in touch with tens of millions of customers worldwide.

The team puts the player first, building digital experiences that satisfy curiosity, improve gameplay and grow revenue. It relies on data to build one-to-one relationships and personalised journeys across web, email, mobile and on-console channels.

This is a senior, highly visible strategy role. You will define and run the lifecycle and owned-channel strategy for Product, Hardware and Brand work. You will partner with the Creative Studio, Data Science, Audience & Measurement and Marketing teams in the Americas, Europe and Asia, with the goal of changing how owned-channel marketing contributes to company growth and player engagement.

Responsibilities

• Set the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand, including what each channel is for and long-term roadmaps for engagement, conversion, retention and revenue.
• Work with Product, Hardware, Brand and global marketing teams on lifecycle initiatives that deliver results for players and the business.
• Build player-first programs that deliver strong engagement and revenue across web, email, mobile and on-console messaging, and keep developing the lifecycle foundation.
• Adjust priorities and owned-channel plans as product launches, lifecycle stages, player behaviour and business needs change, and get cross-functional teams focused on the biggest opportunities.
• Lead technical and data discussions with marketing and engineering to scale automation, trigger-based messages and personalisation quickly.
• Design experiment plans for Product, Hardware and Brand, use data to make recommendations, and scale what you learn.
• Tell stories with data to report program performance, earn stakeholder trust and influence people above and beside you.
• Set up scalable lifecycle best practices across Product, Hardware and Brand, including evergreen and automated journeys.
• Bring fresh ideas and curiosity, track new technologies and changing customer behaviour, test new capabilities, and turn useful findings into scalable improvements to owned-channel experiences.

Requirements

• Set the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand, including what each channel is for and long-term roadmaps for engagement, conversion, retention and revenue.
• Work with Product, Hardware, Brand and global marketing teams on lifecycle initiatives that deliver results for players and the business.
• Build player-first programs that deliver strong engagement and revenue across web, email, mobile and on-console messaging, and keep developing the lifecycle foundation.
• Adjust priorities and owned-channel plans as product launches, lifecycle stages, player behaviour and business needs change, and get cross-functional teams focused on the biggest opportunities.
• Lead technical and data discussions with marketing and engineering to scale automation, trigger-based messages and personalisation quickly.
• Design experiment plans for Product, Hardware and Brand, use data to make recommendations, and scale what you learn.
• Tell stories with data to report program performance, earn stakeholder trust and influence people above and beside you.
• Set up scalable lifecycle best practices across Product, Hardware and Brand, including evergreen and automated journeys.
• Bring fresh ideas and curiosity, track new technologies and changing customer behaviour, test new capabilities, and turn useful findings into scalable improvements to owned-channel experiences.

Conditions

Base pay is estimated at $117,900 to $176,900 USD. Pay is set from market benchmarks and the geographic location, and may vary with the hybrid working policy. Individual pay depends on job-related factors such as knowledge, skills, experience and location.

The role follows a hybrid working policy.

The company runs background checks at the offer stage for all new hires, which may include criminal checks for some roles, and will process personal information for this purpose.

Benefits

• Top-tier package including medical, dental and vision cover, matching 401(k), paid time off, a wellness program and employee discounts on Sony products.
• The role may also be eligible for a bonus package.