Senior Product Marketing Specialist, ANZ

Description

The company builds neutral, trusted identity infrastructure so organisations can adopt AI safely, and identity sits at the centre of that work.

The APJ Regional Product Marketing team sets go-to-market strategy across Asia-Pacific and Japan, working with regional sales, field marketing and global Product Marketing teams.

You will be based in Sydney and report to the APJ Product Marketing leader, who is in Japan. You will own product marketing for Australia and New Zealand.

The role leads regional go-to-market work for the company's identity products, turning global messaging into local narratives for enterprise buyers and representing the company as a regional spokesperson.

Responsibilities

• Own product marketing for ANZ, matching global product themes to local market needs and customer priorities.
• Write external content for the region, including localised messaging, solution briefs, blogs, customer collateral and presentation decks.
• Equip field sales and channel partners with product insight, competitor intelligence and value-selling tools tied to regional sales plays.
• Speak as a lead presenter and subject matter expert at industry events, webinars, executive roundtables and customer briefings.
• Work with regional PR and Analyst Relations teams to build the company's profile, thought leadership and analyst positioning in ANZ channels.
• Contribute to regional go-to-market planning, demand generation and pipeline growth alongside marketing and sales leaders.

Requirements

• A bachelor's degree or equivalent hands-on experience.
• 5+ years in product marketing, solutions marketing, presales or technical consulting within SaaS or enterprise technology.
• Experience in identity and access management or security, or SaaS product marketing with a clear drive to learn the identity and security field.
• A proven record in messaging, content creation, sales enablement and go-to-market execution.
• Excellent written, verbal and presentation skills in English, with experience presenting to both technical and executive audiences.
• Strong cross-functional experience working with sales, PR, Analyst Relations and field marketing.
• Nice-to-Haves: hands-on work supporting Analyst Relations engagements, such as with Gartner or Forrester, and local PR campaigns.
• Nice-to-Haves: strong project management, with a record of juggling several go-to-market priorities at once.
• Nice-to-Haves: understanding of the ANZ market, particularly public sector, financial services, critical infrastructure and enterprise customers.

Conditions

Hybrid role based in Sydney.

Reporting line sits with the APJ Product Marketing leader in Japan.

The company may use automated employment decision tools in hiring, and New York City applicants can view a separate notice.

Benefits

• Support for your well-being.
• Opportunities to drive social impact.
• Programmes for developing talent and building connection and community.
• An immersive, in-person onboarding experience to help you start quickly and connect with the mission and team from day one.
• Access to a global community spanning more than 20 offices.