Senior Growth Marketing Manager

Description

As our Senior Growth Marketing Manager, you will uncover, test, and bring to life high-impact growth opportunities across Youfoodz direct-to-consumer ecommerce and product marketing. You will move with speed and agility effortlessly shifting from strategic go-to-market planning and commercial modeling to hands-on campaign execution.

This is an incredible opportunity to help shape how we evolve our growth playbook across Youfoodz, backed by genuine autonomy, real testing resources, and a team that champions fresh perspectives. We are looking for an entrepreneurial, data-driven marketer with sharp commercial acumen and a deep empathy for our customers, ready to collaborate across top channels, unlock game-changing partnerships, and explore new business ventures from day one.

This role is based in our Chippendale Head Office, Sydney (hybrid) and reports to the Director of Growth, Youfoodz.

Responsibilities

• Monitor weekly channel performance against business plans, YoY, and monthly activation, reactivation, and referral targets to optimize media spend and ROI.
• Manage spend pacing, reallocations, discount structures, promotional campaign execution, and post-release testing and analysis.
• Steer agency, affiliate, SEO, and partner relationships, ensuring high-quality, brand-aligned creative assets.
• Own CRO, merchandising, layout, and audits across web and app menus and product pages to improve conversion and maintain accurate customer content.
• Build and maintain a placement calendar tracking digital campaign opportunities such as banners, in-menu messaging, and newsletter highlights.
• Identify and scope new channels, commercial models, and growth initiatives, modeling unit economics to expand the addressable market.
• Own end-to-end go-to-market campaigns and strategies for new products, channels, features, and partnership launches.

Requirements

• 5-10+ years of experience in growth ecommerce marketing, ideally in digital subscription or D2C food and beverage.
• Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets.
• Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution.
• Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices.
• Experience coordinating with CRM, creative, and international cross-functional teams.
• What you’ll get in return…
• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• Internal learning & development
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz
• Start Date: Immediately available - Can wait a notice period
• Duration: Permanent full time role. You must have the right to work full-time in Australia.

Conditions

((LI-Hybrid)