Sr. Organic Growth Marketing Manager - SEO/AI Search (m/f/d)

Description

The company makes plant-based, chef-crafted meals that aim to be nutritious, flavourful and convenient, helping people reach their health goals while looking after the planet.

The role focuses on organic growth across all markets and Shopify stores, with the team working on search and AI-driven discovery.

Responsibilities

• Set the SEO and GEO strategy for all markets and Shopify stores, and decide which search and AI discovery opportunities to pursue first.
• Build visibility for category and problem-based searches where customers do not yet know the brand, while protecting branded demand. Cover technical SEO, site architecture, landing pages and on-page work.
• Improve how often ChatGPT, Gemini, Perplexity and Google's AI surfaces recommend and cite the brand. Define the prompt sets, monitor citations and accuracy, and test what raises the share of answers.
• Own the channel KPIs: search visibility, non-brand organic revenue from new customers, conversion and AI recommendation presence. Test, analyse and optimise on an ongoing basis.
• Create the organic KPI framework, attribution approach and incrementality methodology, including holdouts and geo tests, so the team can see what organic search actually adds.
• Work with Tech, Product, Brand and Data to ship changes, from structured data to landing pages.
• Draft a 12 to 24 month organic growth roadmap, covering when and how to phase in content, digital PR, word of mouth and community.

Requirements

• 5+ years of hands-on SEO experience, ideally in DTC, e-commerce, subscription or consumer businesses.
• A record of building a measurable SEO channel from scratch and linking rankings and traffic to revenue.
• Practical GEO and AI search experience: defining prompt sets, tracking brand citations and recommendations, and testing what improves visibility.
• A clear understanding of how AI answer engines find and cite content, and a realistic view of what can and cannot yet be measured.
• Strong technical and commercial SEO skills, including site architecture, structured data, and category and landing-page strategy.
• Strong analytical skills in GA4, Search Console and BI tools, and the ability to turn data into growth actions.
• An entrepreneurial approach, with the ability to own a channel fully in a setting where the strategy is still open.
• Strong relationship and project management skills, and the ability to lead cross-functional work without formal authority.
• German-language SEO experience, or experience in other European languages.
• Experience working across several European markets.
• Experience in food, health, nutrition or subscription businesses.
• Exposure to content strategy, digital PR, earned media, community or word of mouth.
• SQL skills.

Conditions

Hybrid working model, with an office in Kreuzberg.

The company is an equal opportunity employer and does not tolerate discrimination or harassment of any kind.

Benefits

• Full ownership of the work and room to experiment from the first day.
• Free lunches at the office.
• 30% employee discount on the company's products.
• Subsidised Deutschlandticket and Urban Sports Club membership.
• 30 days of annual leave.