Senior Product Marketing Manager - Workflow

Description

The company is a medical technology business focused on diagnosing and managing coronary artery disease, the leading cause of death worldwide. Its AI-driven, non-invasive platform covers the CCTA pathway, helping clinicians find coronary stenoses, assess blood flow and characterize atherosclerotic plaque.

The flagship test is a color-coded 3D model of a patient's coronary arteries that shows how blockages affect blood flow to the heart. It is supported by the ACC/AHA chest pain guidelines.

The company is publicly traded (HTFL), is cleared for use in the US, UK, Europe, Japan and Canada, is backed by medical societies internationally, and has been used for more than 750,000 patients worldwide. The product pipeline and the team are both growing.

This role owns positioning, messaging and go-to-market for the workflow capabilities of the platform.

Responsibilities

• Write clear, distinct messaging that shows how the platform fits into and improves clinical and administrative workflows such as ordering, reporting, care coordination and referrals.
• Turn workflow capabilities into value propositions for cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators and health system IT and operations staff.
• Maintain core messaging documents, positioning frameworks and persona-based narratives for workflow use cases.
• Collect feedback on workflow pain points and unmet needs from customers, key opinion leaders and field teams to shape product and messaging decisions.
• Plan and run go-to-market for new workflow features and platform upgrades, including launch plans, sales enablement and customer-facing collateral.
• Work with Product Management to understand the roadmap and turn upcoming workflow capabilities into market-ready stories.
• Coordinate with Sales, Clinical, Customer Success and Marketing so workflow messaging stays consistent at every customer touchpoint.
• Track market and competitive developments in clinical workflow tools and adjacent platform capabilities.
• Build and maintain workflow sales tools: demo scripts, workflow diagrams, ROI and value materials, and case studies.
• Teach sales and clinical teams how to position workflow capabilities in the field and how they fit the wider platform story.
• Answer workflow questions from field teams during live deals as a subject matter resource.
• Own workflow content: solution briefs, workflow diagrams and journey maps, web content, webinars and conference materials.

Requirements

• 8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech or another regulated or technical sales environment.
• Experience launching products in complex, multi-stakeholder settings and building sales enablement content that a field sales organization has adopted.
• Ability to build strong working relationships with Sales, Marketing and Product.
• Excellent written and verbal communication, including turning technical workflow detail into something a sales rep can use in a 5-minute conversation.
• Preferred: experience in healthcare, medical devices or diagnostics.

Conditions

Estimated annual base salary range is $155,000 - $202,000, plus bonus and equity.

The company is an equal opportunity employer and does not discriminate on the basis of any legally protected status.

Be cautious of fraud: recruiters from the company use an company's site email address, and the role is listed on the company's careers page at the company's site.