Lead, Product Marketing Manager - Measurement

Description

The company makes Snapchat, a visual messaging app for staying close to friends, family and the wider world, and also runs Specs Inc., a wholly-owned subsidiary focused on making computing more human, along with Bitmoji, Saturn and other digital services.

The Product Marketing team combines creative thinking, market research and customer insight to sharpen marketing plans and product roadmaps across the company. The group works closely together on go-to-market work that shows Snapchat's role in its community and helps businesses grow.

This is a lead role for a Product Marketing Manager focused on measurement.

Responsibilities

• Set the global product marketing strategy for the company's measurement solutions, mainly first-party measurement such as Conversion Lift, with a smaller focus on signal and third-party measurement.
• Shape the measurement product strategy and roadmap by turning advertiser feedback, industry trends and competitor analysis into product priorities and ways to stand out.
• Create positioning, messaging and thought leadership that make the measurement offer more compelling, build advertiser trust and keep the company competitive.
• Lead global go-to-market planning and delivery with Product, Engineering, Sales, Marketing Science, Solutions Engineering and Customer Support, covering launches, seller readiness and adoption.

Requirements

• Have a solid grasp of digital advertising and what advertisers need from measurement.
• Show that you can shape product strategy and roadmaps using advertiser insight, competitive analysis and sound business judgment.
• Explain complex technical products in clear terms that show advertiser value.
• Have a track record of leading cross-functional work across Product, Engineering and Sales.
• Communicate clearly and analyze well, working independently with strong ownership and judgment.
• Hold a BS/BA degree or equivalent experience.
• Have 8+ years of experience in product marketing, product strategy or a related digital advertising role.
• Preferred: product marketing or product strategy experience with advertising products at scale at a technology company.
• Preferred: hands-on work with digital ads measurement, such as lift, attribution, incrementality or signal solutions.
• Preferred: third-party measurement expertise or thought leadership in the field.

Conditions

Office policy: the company works by default together in person, and team members are expected to be in the office 4+ days per week.

In the United States, each work location sits in a pay zone that sets the salary range. Starting pay depends on job-related skills, experience, qualifications, work location and market conditions, and may be negotiable within the range. Pay zones may change in the future.

Zone A (CA, WA, NYC): base salary of $190,000-$284,000 per year.

Zone B: base salary of $181,000-$270,000 per year.

Zone C: base salary of $162,000-$241,000 per year.

The company is an equal opportunity employer and considers applicants with criminal histories in line with applicable law, including local fair chance ordinances where relevant.

Benefits

• Paid parental leave, comprehensive medical coverage and emotional and mental health support programs.
• Compensation packages that include equity in the form of RSUs, so you share in the company's long-term success.