Senior Marketing Specialist, Acquisition

Description

The company provides medical insurance for cats and dogs across North America. The Digital & Direct Marketing team is looking for a dependable, nimble marketer.

You will help plan and run campaigns that turn prospective pet parents into members. The work is hands-on, combining creative ideas, strategy, and data to improve customer journeys, audience segments, messaging, and testing.

The right person moves quickly, takes ownership of results, and gets work done.

Responsibilities

• Build acquisition communication strategies across digital channels, focusing mainly on email and SMS.
• Design new customer journeys and refine existing ones through better timing, sequencing, messaging, and coordination across channels.
• Work with the eCommerce team so email and SMS fit smoothly into the wider digital customer experience.
• Write and edit clear, persuasive email and SMS copy that turns marketing goals into messages people act on.
• Take campaigns from brief to launch, handling copy, audience setup, build, testing, approvals, and deployment.
• Create and run A/B tests on messaging, content, calls to action, send cadence, and other elements to raise conversion.
• Use customer behavior, campaign results, and test outcomes to spot opportunities, recommend changes, and keep improving communications.
• Watch campaigns after launch, catch performance problems early, and act to improve results.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of relevant marketing experience, ideally in lifecycle, CRM, email or SMS, acquisition, or performance marketing.
• A track record of building strategies, customer journeys, messaging, and customer-facing copy that drives action and conversion.
• Hands-on work building, launching, and optimizing email and/or SMS campaigns in a marketing automation or CRM platform.
• Experience with audience segmentation, personalization, triggered messages, and automated journeys.
• Proven experience designing and running A/B tests and applying the results to improve performance.
• Strong analytical skills for turning campaign and customer data into insights, recommendations, and action.
• Proficiency in Microsoft Excel for analyzing marketing performance and customer data.
• Think strategically and execute tactically, turning business goals and customer insights into effective campaigns.
• Make decisions from data, judge performance, and find areas to improve.
• Write customer-focused copy that stands out, communicates value clearly, and prompts prospects to act.
• Handle a fast-paced, results-driven setting and adjust quickly to change.
• Juggle several projects and competing priorities while keeping close attention to detail.
• Preferred: experience with email development and HTML/CSS.
• Preferred: experience with project management tools such as Asana.
• Plus: experience with Google Analytics or other digital analytics platforms.
• Plus: email design experience with tools such as Figma, Photoshop, or Illustrator.

Conditions

Full-time position with a base salary range of $95,000 - $100,000.

Monthly bonuses are possible in addition to base salary.

All new hires receive Restricted Stock Units, which vest over 4 years.

Hybrid setup: this role is open to candidates in the Seattle, WA area and requires working from the casual, pet-friendly office at least 3 days a week, with remaining time remote.

Applicants must be authorized to work for any employer in the U.S. Visa sponsorship, including taking over an existing sponsorship, is not available at this time.

The company is an equal-opportunity employer that values diversity and seeks people with varied backgrounds, abilities, perspectives, and skills.

Benefits

• Full medical, dental, and vision coverage at no cost to the employee.
• Four weeks of paid time off plus 9 paid float holidays, which you choose yourself.
• A five-week sabbatical after five years of employment.
• An open, casual, fun, pet-friendly office.
• No-cost medical insurance for one dog or cat that you own.
• Paid time off to volunteer with nonprofit organizations.
• Seattle office perks: free on-site gym, free dog walking for office pets during business hours, free parking, and paid ORCA transit cards.