Associate Director US Oncology Marketing Patient Channel Strategist

Description

The Marketing team brings medicines and vaccines to patients around the world, using digital marketing and engagement analytics to learn what patients and customers need and to build solutions for them.

This role is a key position on the U.S. Oncology Marketing team. The Patient Channel Strategist sets media strategy, signs off on tactical plans and agrees on how performance is measured for every supported oncology asset.

The strategist works with internal and external media, creative and analytics partners so that all promotion matches brand priorities and delivers real business impact.

The posting runs until 11:59:59 PM on 11/13/2026, the day before its listed end date of 11/14/2026.

Responsibilities

• Use data to test consumer media decisions on budget, channel mix, messaging, audiences and segments, and publishers or networks, with the aim of maximizing business impact.
• Approve every change to a media plan within your assigned book of business, including budget cuts, increases and optimizations.
• Give the Patient Architect team strategic direction on audience definitions, segmentation, targeting, testing, measurement and new capabilities.
• Set channel, targeting and messaging best practices from past performance and industry knowledge, both for each brand and across the portfolio.
• Make sure every performance report contains data-based insights and clear recommendations.
• Assess new analytical tools, technologies and methods that can reveal more about marketing performance.
• Serve as the first point of escalation for your assigned Patient Architects.
• Collaborate with other teams on, or lead, ROI, media mix modeling, patient-level analyses and business impact studies.
• Work well inside a complex matrix organization, where close collaboration is needed to get results.

Requirements

• Hold a BA or BS degree.
• Have at least 6 years of combined experience in strategic marketing, media agency work or brand management in any industry.
• Communicate well in writing and speaking, shown through strategy and marketing business case work, sales interaction, direct customer engagement or sales presentations.
• Required skills: Consumer Marketing, Detail-Oriented, Influencing Without Authority, Market Access, Marketing Strategies, Market Research, Media Planning, Media Strategies, Oncology, Oncology Marketing, Promotional Marketing, Strategic Marketing Consulting, Strategic Thinking, Strategy Development, Vendor Management.
• Preferred: 10 years of omni-channel marketing and campaign design experience, with a focus on consumer media digital strategy that improves the overall patient experience and drives business results.
• Preferred: Enthusiasm for digital media strategy and data, and the ability to present key insights as clear stories that give decision makers useful, actionable context.
• Preferred: Solid knowledge of marketing and consumer media targeting, channel execution and performance measurement.
• Preferred: Proven change management ability, with skill in leading, advocating, influencing and collaborating across functions and levels.
• Preferred: Experience influencing people without direct authority and working well with cross-functional teams.
• Preferred: Strong business judgment and the ability to explain complex, technical ideas simply and concisely to general audiences.
• Preferred: An inventive approach that welcomes experimentation and sensible risk taking.
• Preferred: A record of leading complex projects or solutions with a hands-on, detail-focused approach.
• Preferred: Oncology marketing experience.

Conditions

This is a regular position on the first day shift.

The role is hybrid, combining in-office and remote work, or fully virtual with onsite visits when needed.

The primary location is North Wales (Upper Gwynedd), Pennsylvania, USA.

Expect to travel 10-15% of the time. The listing also shows a 10% travel figure.

Relocation is domestic only, and visa sponsorship is not offered.

Open to US and Puerto Rico residents only.

The base salary range for the primary location is $156,900.00 to $247,000.00, reflecting the company's expected base pay at posting. Placement within the range depends on education, qualifications, certifications, experience, skills, geographic location, government requirements and business needs.

A driving license is not required. Hazardous materials are not applicable.

The company is an equal opportunity employer and will consider applicants with arrest and conviction records under San Francisco's Fair Chance Ordinance where that applies.

Benefits

• Eligible for an annual bonus and a long-term incentive, where applicable.
• Comprehensive benefits include medical, dental and vision coverage, other insurance for employees and families, and retirement benefits including a 401(k).
• Paid holidays, vacation, and compassionate and sick days.