Senior Marketing Manager, Strategic Content Development, U.S

Description

The company is a global professional services firm for real estate, infrastructure, and energy and natural resources, with more than 10,000 people across 50 countries in its advisory work and more than 22,000 people in over 60 countries overall.

Its clients are major global organisations with large, technically demanding projects covering how physical real estate assets are developed, delivered and run.

The United States is a high-growth market for the company, and its aim is to become the leading asset advisory and capital programs provider in the sector.

The role sits in a multi-disciplinary marketing and proposal function that builds the brand and helps client-facing professionals win work and grow existing accounts.

You will lead the creation of thought leadership, executive communications, presentation storytelling and market messaging for internal and external use across several channels.

You will work closely with senior leaders, subject matter experts and marketing staff to turn complex ideas into clear stories that position the firm as a trusted advisor and industry leader.

You will shape and communicate the firm's view on market trends, client challenges and industry opportunities.

The company is majority-owned by CBRE Group, Inc., with partners holding a significant minority stake, and the two firms work together on program, project and cost management offerings.

Responsibilities

• Build and carry out content strategy that supports business priorities, growth targets and market opportunities.
• Work with business leaders and subject matter experts to spot relevant industry trends, client challenges and emerging topics.
• Lead the briefing and writing of thought leadership pieces, such as articles, white papers, reports, perspectives, blogs and executive commentaries, alongside the people who provide the expertise.
• Set up and manage editorial calendars that support market visibility and business goals.
• Make sure all content matches the firm's brand, voice, strategic positioning and quality standards.
• Track industry developments and competitor activity to find new content opportunities.
• Help selected spokespeople prepare for speaking events and thought leadership initiatives.
• Write keynote speeches, conference presentations, panel talking points, executive briefs and presentation scripts.
• Work with spokespeople to shape clear, compelling stories for specific audiences and business aims.
• Advise on messaging, storytelling and positioning.
• Build persuasive presentation storylines that explain complex topics clearly.
• Create PowerPoint presentations for conferences and internal leadership events.
• Turn technical, operational and commercial material into engaging visual narratives.
• Set presentation best practices and keep key communications consistent.
• Work with designers and marketing colleagues to raise the quality and impact of presentations.
• Lead the development and refinement of sector, service line and corporate value propositions.
• Run messaging workshops with subject matter experts.
• Build messaging frameworks that show market differentiation and client value.
• Support strategic marketing and lead generation campaigns through positioning and content.
• Keep messaging consistent across marketing, communications and pursuit materials.
• Build strong working relationships with key stakeholders across the business.
• Run interviews and workshops to draw out insights and develop content.
• Work with regional and global marketing teams to make the most of content opportunities and keep them aligned.
• Manage several priorities and deadlines while keeping quality exceptionally high.
• Act as the centre of excellence for storytelling and thought leadership content.

Requirements

• Bachelor's degree in communications, journalism, marketing, English, public relations or a related field.
• 8-12+ years of experience in strategic content, thought leadership, executive communications, corporate communications or professional services marketing.
• Experience in consulting, engineering, construction, real estate, infrastructure, legal, accounting or other professional services organisations.
• Experience building thought leadership programmes.
• Experience using generative AI platforms for ideas and research.
• Experience checking AI-generated copy for factual accuracy.
• Proven track record of writing for senior executives and subject matter experts.
• Excellent writing, editing and storytelling skills.
• Strong interviewing and relationship-building skills.
• Advanced PowerPoint and presentation storytelling skills.
• Proven ability to turn complex information into clear, concise and compelling content.
• Experience managing several stakeholders and competing priorities.
• Solid grasp of business, marketing and client-focused communications.
• Preferred: experience supporting C-suite or senior executive communications.
• Preferred: familiarity with business development, pursuits and client engagement activities.
• Preferred: experience working in a matrixed or global organisation.
• Core competencies: strategic thinking, executive communications, storytelling and narrative development, thought leadership, stakeholder management, business acumen, presentation development, influence and collaboration, project management and editorial excellence.
• Success in the role means elevating the firm's brand reputation through impactful thought leadership and strategic content, increasing executive influence through compelling speaking engagements, and strengthening market differentiation through clear value propositions.
• Success also means improving the quality of executive presentations and business communications, building strong partnerships with subject matter experts, and delivering content that supports brand reputation, client engagement and growth.
• On-site requirements may change based on client needs.
• SOX control responsibilities may be part of the role and must be followed where they apply.

Conditions

On-site requirements may change based on client needs.

SOX control responsibilities may be part of this role and must be followed where they apply.

The firm offers a flexible working environment that supports work-life balance.

The firm is an equal opportunity employer that welcomes applications from all parts of the community.