Senior Associate, Social & Brand Marketing (The Pets Table)

Description

You will help the brand show up across social, content, creators and customers, aimed at pet parents in the US.

This is a Senior Associate role in Social and Brand Marketing, reporting to the Brand Marketing Manager.

You will run everyday organic social, make content and manage the blog, and you will also help the influencer program and coordinate creative tests with the paid social lead.

The company is hiring for an open position that it is actively working to fill.

Responsibilities

• Run organic social across the brand's channels, covering strategy, the content calendar, scheduling and publishing.
• Find evergreen content ideas and key brand moments, and plan content around them.
• Make static images and short vertical and horizontal videos.
• Research, write and publish blog posts.
• Gather user-generated content, customer reviews and advocate outreach.
• Help the influencer program by finding creators, reaching out, briefing them, shipping product and measuring results.
• Work with the paid social lead on creative tests, and bring what performs organically into paid ads.
• Prepare and support product and lifestyle photoshoots when needed.
• Keep up with social trends and try new formats and platform features.
• Report weekly and monthly results and turn them into next steps.
• Take on other tasks as assigned.

Requirements

• Have 2 to 3 years of experience in social media, content, digital or brand marketing.
• Have hands-on experience making content for Instagram, TikTok and YouTube.
• Communicate clearly in writing and speaking, with a consistent brand voice.
• Have managed social calendars and carried out content strategies when priorities shift and deadlines are tight.
• Have written blog or long-form content.
• Have used social management and scheduling tools, such as Sprout Social.
• Be comfortable with spreadsheets and analytics dashboards.
• Have worked with paid teams on creative strategy.
• Have used design and editing tools such as Canva, CapCut or Adobe, including editing on your phone or while traveling.
• Use AI and new technologies to speed up content production, outreach and admin, and to generate ideas.
• Care about pets and about building a brand people trust.
• Follow culture and social trends closely, and know which ones suit the brand.
• Understand what pet parents care about and how to speak to them.
• Pay close attention to detail and stay organized, working at both strategic and hands-on levels.
• Build relationships easily and work well with creators and customers.
• Take initiative on a team or alone without waiting for detailed direction.
• Switch between strategic thinking and hands-on execution without losing momentum.
• Read social analytics and use the data to decide what to post next.
• Enjoy editing on the go.
• Plus: experience negotiating or managing creator partnerships, including usage and whitelisting terms.
• Plus: experience with consumer, pet or food brands.
• Plus: experience appearing on camera.

Conditions

Flexible hybrid work, with a minimum of 3 days per week in the office, plus team and company days.

Based in Toronto, ON, at the headquarters or a distribution center, and may involve exposure to common food allergens, including peanuts, tree nuts and milk. Disclose any concerns about food ingredients, including meat, during hiring.

Pay range is $72,450 to $82,450 CAD.

Candidates are screened partly with AI tools, and hiring decisions are made by the hiring team.

Benefits

• Discount of 75% on one weekly meal kit from the company's kit brands, and 50% off a weekly prepared-meal box.
• Health and dental coverage from day one, a health spending account, and unlimited access to a self-care app.
• 25% off a fitness club membership.
• Competitive RRSP matching.
• Generous vacation and PTO.
• Parental leave top-up for expectant parents.
• Career progression support, development opportunities, and an organization-wide learning fund.
• Team socials and company days.
• Employee resource groups, including FreshPride, Women Empowered and LIMES, and a focus on diversity, equity and inclusion.
• Punny meeting room names.