Attendee Marketing Manager

Description

The role is based at the London Blackfriars office.

You will be the Attendee Marketing Manager for the maritime event portfolio, leading visitor acquisition and audience growth.

You will plan and run integrated campaigns that bring in high-quality audiences, lift registrations and attendance, and produce measurable commercial returns. You will work with Commercial, Content, Product, PR, Digital Performance and Marketing Operations, keeping every campaign based on insight, focused on customers and tuned for results.

The company creates global platforms for specialist industries. It runs over 500 large branded and transaction-focused events, mostly annual, across 14 specialist markets, plus online platforms open all year where companies show products and buyers research and generate leads.

The company is part of a global group with trusted brands in specialist markets across more than 30 countries. The group is a FTSE 100 member and ranked 3 in Glassdoor's Best Places to Work 2025 UK list.

Responsibilities

• Own visitor acquisition strategy for the maritime event portfolio.
• Build integrated marketing plans that support commercial and event goals.
• Grow registrations, attendance, engagement and repeat visits.
• Find new audience segments and markets to reach.
• Map customer journeys across the full attendee lifecycle.
• Plan and run multi-channel campaigns covering email, organic and paid social, website optimisation, content, partnerships, media and paid digital.
• Keep campaigns on schedule and within budget.
• Use performance data to keep improving campaigns.
• Use customer insight and data to shape campaign strategy.
• Build audience segments and targeting approaches.
• Study attendee behaviour and conversion results.
• Suggest changes that raise ROI and improve the customer experience.
• Track campaign KPIs and report results against objectives.
• Monitor registration trends, conversion rates, acquisition costs and channel performance.
• Write regular performance reports with clear actions.
• Work with Performance Marketing and Marketing Operations to make campaigns more efficient.
• Align visitor and exhibitor strategy with Commercial teams.
• Develop clear campaign messaging with colleagues across the team.
• Work with central Digital, SEO, Automation and Analytics specialists.
• Build relationships with industry partners and associations to widen reach.
• Test new marketing approaches and channels.
• Promote good practice in attendee marketing and share what you learn with the wider marketing team.
• Help improve marketing processes, technology and ways of working.
• Success is measured by: registration targets, qualified attendee growth, attendance conversion, campaign ROI, cost per registration, email performance, website conversion, digital engagement, customer acquisition and retention, on-time delivery, budget management and stakeholder satisfaction.

Requirements

• 5+ years in B2B marketing, event marketing or audience marketing.
• Proven record of running integrated marketing campaigns.
• Solid grasp of digital channels and customer acquisition.
• Hands-on use of marketing automation and CRM platforms.
• Strong analysis skills and the ability to turn data into decisions.
• Strong project management and organisation.
• Excellent written and spoken communication.
• Experience running several campaigns at once.
• Collaborative, proactive and commercially focused.
• Desirable: experience marketing exhibitions, conferences or live events.
• Desirable: experience marketing to maritime, logistics, supply chain or industrial sectors.
• Desirable: knowledge of customer segmentation and lifecycle marketing.
• Desirable: experience with Eloqua, IIRIS, Core, Google Analytics and Power BI.
• Desirable: experience working across international markets.
• Customer obsessed, commercially minded, curious and insight-driven.
• Collaborative, agile and adaptable, accountable and results focused.
• A continuous learner.
• You do not need every skill listed. If you have most of them, apply.

Conditions

Based at the London Blackfriars office.

25 days annual leave, rising to 27 days after 2 years, plus a birthday leave day.

Up to 4 weeks a year working from (almost) anywhere.

The company is an Equal Opportunities Employer and makes decisions based on qualifications and merit.

Benefits

• Community events, both in person and online, an annual charity walk day, and active diversity and inclusion networks.
• Up to 4 days a year of volunteering, with charity match funding available.
• Bespoke training, mentoring platforms, and on-demand access to thousands of LinkedIn Learning courses, with internal job moves encouraged.
• A choice of flexible personal benefits, plus company-funded private medical cover.
• A ShareMatch scheme to become a shareholder, with free matching shares.
• Wellbeing support including an employee assistance programme, mental health first aiders, a healthy living subsidy and health apps.
• Recognition through global awards and kudos programmes.
• The chance to work with teams around the world.