On Premise Trade Marketing Manager - Food Service & Vending

Description

The company is hiring a lead trade marketing manager for its food service and vending segment within the Canadian On Premise organization.

This national role sets and runs the segment's trade marketing strategy and business plan, aiming to grow reach, consumption and brand engagement.

You will work closely with the Key Account and Field Sales teams and act as the main trade marketing contact for the segment, including the Canadian counterpart to the global trade marketing team.

Responsibilities

• Turn business priorities, consumer insights, customer needs and sales results into clear trade marketing strategies for the segment.
• Lead the yearly segment business plan with the Key Account and Field Sales teams, aligned with the Director, On Premise Marketing.
• Co-write the yearly On Premise customer sell deck, building a strong marketing story to support joint business planning with key customers.
• Lead the yearly joint business plans for food service and vending key accounts together with the On Premise Key Account team.
• Design tailored marketing programs for key customers that support shared goals and drive reach, consumption and brand engagement.
• Build direct relationships with key customers' marketing teams and lead joint marketing programs and initiatives with them.
• Create trade marketing tools and POS materials from consumer, customer and business insights, following the company's brand and On Premise standards.
• Own the product and POS strategy for the segment, including key accounts, and its rollout into the field.
• Work with external agencies and the Brand Marketing team to bring national product and occasion strategies to life in the segment.
• Adapt global programs, trade marketing tools and POS creative for the Canadian market with the global trade marketing team.
• Manage initiatives from briefing through execution, measurement and optimization.
• Develop strategies for key customers that drive sales alongside the sales team.
• Share segment insights, learnings and best practices across the On Premise organization.
• Report accurately and on time on On Premise segment marketing initiatives, covering performance, key learnings and recommendations.
• Build relationships across Key Account, Field Sales, Marketing, Brand Marketing, Off Premise Trade Marketing and other internal and external partners.

Requirements

• You have 4+ years in trade marketing or a related commercial marketing role.
• You have a track record of building business plans, customer strategies and integrated marketing programs that deliver measurable results.
• You understand the consumer goods industry, trade marketing principles and current consumer and customer trends.
• You plan well and manage several priorities and stakeholders at once.
• You turn sales and performance data into practical insights and recommendations.
• You communicate and build relationships well, take initiative, look for solutions and can work on your own.
• You hold a bachelor's degree in marketing and sales or an economics background.
• You are fluent in English.
• Bilingual in French is a strong asset.

Conditions

The expected annual base salary is $98,515 to $108,885.

Actual pay depends on qualifications, skills, experience and work location.

The company values equal opportunity and will accommodate applicants with disabilities at any stage of recruitment on request.

Benefits

• You are eligible for an annual bonus under the company's bonus plan.