Director, Performance Marketing

Description

The company is a finance platform that helps businesses spend smarter and move faster in more than 200 markets. It combines global corporate cards and banking with spend management, bill pay, and travel software, and automates expense and accounting work for customers. Tens of thousands of companies use it. The company was acquired by Capital One.

The Marketing team tells the company's story and turns product work into messaging, brand, and content that brings the platform to life. It has Revenue Marketing, Product Marketing, and Brand Marketing groups, and it works across Product, Sales, Business Development, and Design to drive growth and build trust.

Responsibilities

• Set the direction for performance marketing and paid media spend, aiming at customer acquisition, revenue growth, and brand awareness across a growing set of channels.
• Work with the Senior Director of Growth Marketing to grow an existing acquisition engine, build an in-house center of excellence for performance and brand media buying, and lead a growing team of performance marketers.
• Own the strategy and financial results of media spend, balancing near-term revenue with longer-term demand creation.
• Use new growth investment to expand a fast-growing media budget, test emerging channels more often, and build stronger measurement for investment decisions.
• Own paid media strategy and spend across brand and growth, answerable for qualified pipeline, self-serve signups, and the revenue they generate. Brand sets campaign vision and brand KPIs, and you turn them into full-funnel media plans.
• Manage and optimize a growing media budget worth millions of dollars, balancing acquisition volume, LTV, and incremental revenue.
• Build an in-house digital media center of excellence that moves brand media buying away from a traditional agency model, using platforms and managed services where they make sense.
• Grow existing paid search and paid social programs on LinkedIn and Meta, and expand spend on YouTube, connected TV, programmatic, and other upper-funnel channels.
• Build a full-funnel investment strategy that links demand creation and brand awareness to acquisition, pipeline, and revenue.
• Work with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and channel allocation.
• Turn existing attribution and customer journey data into clear insights, and build reporting and analysis that guide media strategy and optimization.
• Run fast tests across channels, audiences, and creative, fixing weak campaigns and scaling strong ones.
• Work with Brand and Creative teams on high-performing static and video ads, giving clear feedback on messaging, formats, and creative results.
• Lead and develop a growing performance marketing team, setting clear accountability, repeatable execution, and AI-supported workflows that get more done with the same people.

Requirements

• 8+ years in performance marketing, paid acquisition, or digital media, including scaling multichannel advertising.
• Hands-on management of $30M+ in annual paid media spend (about $3M per month), with measurable effects on customer acquisition and revenue.
• Deep knowledge of performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimization.
• Ability to build full-funnel media strategies that link upper-funnel brand spend to measurable gains in demand, conversion, and revenue.
• Deep hands-on experience with outline video, connected TV, programmatic, and brand media, plus strong paid social experience on LinkedIn and Meta. Working knowledge of paid search.
• Strong financial judgment, including owning a budget, forecasting, modeling investment, and allocating spend across channels using data.
• Strong analytical judgment, turning attribution, customer journey, and campaign data into clear investment decisions.
• Proven skill in reviewing and improving campaign structure, channel strategy, and creative performance through rigorous testing and fast iteration.
• Strong creative judgment and experience working with Brand and Design teams on performance-focused static and video ads.
• Experience leading and developing strong teams, with a hands-on style and the ability to scale execution without adding unnecessary complexity to the organization.
• A curious, action-oriented approach to problems, including a record of questioning existing strategies, deciding with incomplete information, and moving quickly.
• Bonus: experience scaling performance marketing in high-volume B2C or product-led growth (PLG) settings, and in B2B, sales-led businesses.
• Bonus: experience moving media buying from an agency-led model to an in-house team, including evaluating managed-service partners.
• Bonus: experience building incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
• Bonus: experience in fintech, financial services, or fast-growing technology companies.
• Bonus: experience using AI and automation to improve media execution, analysis, and team productivity.

Conditions

The expected base salary is $221,480 to $276,850. Starting pay depends on factors such as location, skills, experience, market demand, and internal pay parity. Equity and other compensation may be part of the total package, depending on the position offered.

The company is a wholly owned subsidiary of Capital One, N.A. Recruiters contact candidates only through LinkedIn or email from the company's own domain, so ignore outreach from other sources.