On Premise Trade Marketing Manager - Limited Service Restaurants

Description

The company is hiring an On Premise Trade Marketing Manager for Limited Service Restaurants (LSR) in Canada. This is a national role and the lead Trade Marketing position for the LSR segment within the Canadian On Premise organization.

The role drives reach, consumption and brand engagement across the segment, working closely with the LSR Key Account team and the broader On Premise Marketing team on strategy, business planning, POS and reporting.

The company is the company Canada. This role is a salary position with an annual bonus under the company's bonus plan.

Responsibilities

• Turn business priorities, consumer insights, customer needs and sales results into a clear Trade Marketing strategy for LSR.
• Lead the annual LSR business plan, working with the On Premise Key Account team and aligning with the Director, On Premise Marketing.
• Lead the annual On Premise customer sell deck, building a persuasive marketing story that supports Joint Business Planning with key customers.
• Design tailored marketing strategies and programs for key customers that support shared goals and grow reach, consumption and brand engagement.
• Lead the yearly creation and alignment of Joint Business Plans across LSR Key Accounts, working closely with the On Premise Key Account team.
• Build direct relationships with the marketing teams of key LSR customers and lead joint marketing programs and initiatives with them.
• Create Trade Marketing tools and POS creative grounded in consumer, customer and business insights, meeting the company brand and On Premise standards.
• Own the product and POS strategy for LSR, including Key Accounts, working closely with the wider On Premise Marketing team.
• Own the product and POS strategy and its rollout in the field for On Premise accounts, including Key Accounts.
• Work with external agencies and the Brand Marketing team to put national product and occasion strategies into action in LSR.
• Work with the Global LSR Trade Marketing team to adapt programs, tools and POS creative for the Canadian market.
• Run LSR Trade Marketing initiatives from briefing and strategy through execution, measurement and optimization.
• Develop and carry out strategies for key customers that drive sales together with the sales team.
• Act as the Trade Marketing contact and subject-matter expert for LSR within the Canadian On Premise organization.
• Represent Canadian LSR needs and priorities to the Global LSR Trade Marketing team.
• Share LSR insights, learnings and best practices across the On Premise organization.
• Report accurately and on time on LSR initiatives, covering program performance, key learnings and recommendations.
• Build working relationships with the On Premise Key Account and Marketing teams, Brand Marketing, the Off Premise Sales team (E-Commerce) and other internal and external partners.

Requirements

• At least 4 years in Trade Marketing or a related commercial marketing role, ideally in Limited Service Restaurants or On Premise Key Accounts.
• A record of building business plans, customer strategies and integrated marketing programs that delivered measurable results.
• A solid grasp of the consumer goods industry, Trade Marketing principles and current consumer and customer trends.
• Strong planning and project management skills, with the ability to juggle several priorities and stakeholders.
• Strong analytical skills, with the ability to turn sales and performance data into practical insights and recommendations.
• Excellent communication, collaboration and relationship skills, a proactive, solutions-focused approach and the ability to work on your own.
• A bachelor's degree in marketing and sales or an economics background.
• Fluent English is required. Bilingual French is a strong asset.

Conditions

The expected annual base salary is $98,515 to $108,885. The actual figure depends on factors including qualifications, skills, experience and work location.

Equal opportunity: accommodations are available throughout recruitment on request.

Benefits

• Eligible for an annual bonus under the terms of the company's bonus plan.