Global Partner Ecosystem Marketing Manager

Description

The company is a global industrial technology firm that helps manufacturers become more productive, sustainable and agile, with more than 28,000 employees.

Its customers include food producers, medicine makers, and companies working on clean water and green mobility.

This role sets the global strategy for marketing through partners, including distributors, system integrators and technology partners.

You will build programs that can scale, spread good practice, and find new ways to grow both the core automation portfolio and newer businesses such as software, autonomous mobile robots (AMR), and future acquisitions.

The role reports to the global marketing organization and combines partner ecosystem knowledge, modern marketing skills, leadership, and business judgment.

Responsibilities

• Define and lead the global partner marketing vision, strategy and operating model for distributors, system integrators and technology partners.
• Work with Global Market Access to build partner marketing strategies that are backed by the market and based on customer insight.
• Set up partner marketing frameworks, programs, processes and performance measures.
• Align marketing, sales, market access, portfolio marketing, regional teams and partner organizations.
• Create new ways to engage, activate and grow partner ecosystems across partner types.
• Design and run global marketing strategies and programs for strategic technology partners.
• Build joint go-to-market initiatives and co-marketing campaigns with measurable business impact.
• Pilot new models for partner collaboration, engagement and demand generation.
• Grow software adoption through system integrators and other emerging channels.
• Build globally consistent partner programs that regions can adopt and scale.
• Capture best practices and make them standard through continuous improvement.
• Support launches and scaling of new offerings with Portfolio Marketing, Global Market Access and regional teams.
• Make sure partner programs communicate portfolio value and support solution selling.
• Test and introduce partner marketing approaches that go beyond traditional enablement.
• Lead adoption of AI-powered tools for personalization, partner enablement, campaign performance and collaboration.
• Track emerging trends, technologies and ecosystem opportunities that strengthen the company's competitive position.
• Explore and scale new distribution and engagement channels, including distributor inside sales and digital partner motions.
• Write business cases and investment plans that show the impact of larger partner marketing budgets.
• Set performance metrics and ROI models for partner marketing initiatives.
• Improve funding use to get the best results from available resources.
• Report program impact and strategic recommendations to executive leadership.
• Build a global partner marketing team that can support current and future growth.
• Grow team skills through coaching, talent development, succession planning and hiring.
• Encourage innovation, customer focus, accountability and continuous improvement.
• Use internal and external resources to improve team effectiveness and build capability.

Requirements

• A bachelor's degree or equivalent years of relevant work experience.
• Legal authorization to work in the U.S. The company will not sponsor employment visas now or in the future for this role.
• Preferably a bachelor's degree in marketing, business, communications or a related field.
• Preferably 10+ years of progressive experience in B2B, channel, partner, ecosystem or go-to-market marketing, or go-to-market leadership.
• Preferably experience building global partner or channel marketing strategies.
• Preferably experience working with distributors, system integrators, technology partners or indirect sales ecosystems.
• Preferably experience leading cross-functional work across sales, marketing, business units and market access.
• Preferably proven people leadership, including coaching and developing teams.
• Preferably experience in industrial automation, software, manufacturing technology or related B2B industries.
• Preferably experience supporting acquisitions and fitting new business models into existing partner ecosystems.
• Preferably expertise in modern ecosystem marketing, digital marketing, demand generation, account-based marketing and partner activation.
• Preferably experience using AI and marketing technology to improve partner engagement and program performance.

Conditions

Hybrid role based in the Milwaukee, Wisconsin office, reporting to the Senior Director, Portfolio & Partner Marketing.

Hybrid policy: employees are expected at a company location on Mondays, Tuesdays and Thursdays unless a business obligation takes them elsewhere.

The role is part of a job family, and experience determines level and pay.

The company welcomes applicants who meet most but not every qualification.

Equal opportunity employer, including disability and veterans.

Benefits

• Medical, dental and vision health insurance.
• 401(k).
• Paid time off.
• Parental and caregiver leave.
• Flexible work schedule, agreed with your manager, to fit around personal life.