Digital Marketing Strategist

Description

You will lead the digital marketing strategy and operating model for the DEE and Movement Disorder areas.

The company is a clinical-stage biopharmaceutical business developing therapies for central nervous system disorders, guided by genetic insights.

You will set the digital vision and channel roadmap, working with functional marketing leaders to build digital capabilities that serve brand and business goals.

The role combines strategy, technology and execution. You will link brand priorities to websites, digital media, CRM, marketing technology and wider digital tools, working with Commercial Excellence, Digital/IT and agencies to deliver a consistent, scalable, high-quality customer experience.

It suits a builder who can set clear direction, simplify complexity, align stakeholders and turn priorities into disciplined work.

Responsibilities

• Set the digital strategy and channel roadmap for DEE and Movement Disorder, choosing priorities, timing investments and defining the capabilities needed for near- and long-term goals.
• Work with functional marketing leaders to turn brand strategy into digital priorities, keeping websites, digital media, CRM and marketing technology aligned with audience needs and commercial strategy.
• Design the digital operating model, defining who owns what, who decides, how teams work and which standards apply across Marketing, Commercial Excellence, Digital/IT and external partners.
• Lead cross-functional prioritization and delivery, connecting commercial goals with the teams that build digital products, platforms, data, technology and activation.
• Coordinate Commercial Excellence Engineers, Digital/IT and agency partners so digital execution is consistent, technically sound and gives a cohesive customer experience.
• Define and grow the digital capability roadmap, finding gains in personalization, measurement, CRM, marketing technology, data use and other areas that make digital marketing more effective.
• Set measurement and performance expectations with clear objectives, useful KPIs and insights teams can act on.
• Create scalable standards and best practices across brands and audiences, keeping portfolio consistency while meeting the specific needs of DEE and Movement Disorder.
• Lead through influence in a highly matrixed organization, bringing clarity to hard decisions, testing assumptions and building agreement without formal authority.

Requirements

• You have a bachelor's degree.
• An advanced degree in marketing, business, technology or a related field is a plus.
• You have significant experience leading digital marketing strategy in pharmaceuticals, biotech, healthcare or another heavily regulated setting.
• Experience in CNS, rare disease and large market is strongly preferred.
• You have built portfolio-level digital strategies and turned them into channel roadmaps, investment priorities and execution plans.
• You understand digital ecosystems well, including websites, digital media, CRM, marketing technology, data, analytics and agency models.
• You have worked well with business, technology, commercial operations and external agency teams on complex digital work.
• You balance long-term capability building with near-term execution.
• You have a track record of leading through influence, aligning senior stakeholders and bringing clarity to complicated cross-functional settings.
• You have solid commercial judgment and a customer focus, and you can link digital activity to business and customer results.
• You have built processes, capabilities and teams in a fast-changing environment.
• You explain complex digital and technology ideas clearly to varied audiences.
• You take ownership, think like an entrepreneur and work well with ambiguity and urgency.

Conditions

Remote work is possible, but you must be flexible and willing to travel as needed.

The annualized base salary is $190,000 to $235,000 USD. The company reasonably expects to pay this at the time of posting, and placement within the range depends on experience, qualifications, scope of responsibilities and a proven record of results in similar roles.

The role involves regular computer and device use, clear communication, occasional movement, basic hand coordination and focus. Reasonable accommodations may be made for people with disabilities.

Benefits

• 99% of medical, dental and vision premiums are covered.
• Company-paid life insurance, AD&D and disability coverage, plus voluntary plans to tailor your cover.
• 401(k) with a dollar-for-dollar match on eligible contributions up to 6%.
• Long-term stock incentives and an employee stock purchase plan (ESPP).
• Discretionary quarterly bonus.
• Flexible wellness benefit.
• Generous PTO, paid holidays and company-wide shutdowns.