Patient Marketing Lead - Movement Disorders

Description

The company is a clinical-stage biopharmaceutical business that turns genetic findings into treatments for central nervous system conditions caused by neuronal imbalance.

This role leads patient marketing for the company's main commercial product in essential tremor. You will shape how people with the condition and their caregivers understand the disease and how they approach conversations with their doctors.

You will work with a wide group of internal teams and outside agencies, setting direction for the patient journey and guiding messaging and activation at the moments that matter most to patients and caregivers.

The role suits a hands-on builder who can align stakeholders, weigh trade-offs, and combine patient insight, creativity, data and disciplined execution within a heavily regulated setting.

Responsibilities

• Build and refine the patient marketing strategy for the product, covering segments, patient journey maps, priorities, messages, channels and activation plans that fit the wider brand.
• Turn patient and caregiver findings into decisions by working with insights, medical affairs, patient programming and other teams to surface unmet needs, obstacles, motivations and key moments in the journey.
• Set the standard for patient-facing campaigns, materials and experiences, guiding their strategy and build so they are clear, empathetic, distinctive, on-brand and compliant with applicable rules.
• Get commercial and cross-functional partners working toward one patient experience, linking patient marketing to HCP engagement, patient programming, patient services, access and other touchpoints.
• Lead agency partners and internal teams on patient marketing initiatives, issuing briefs, priorities, timelines, deliverables and quality and accountability standards.
• Define success measures and use research, campaign results and patient feedback to judge impact, find barriers and recommend changes to strategy, channels and execution.
• Build the patient brand from the start, covering launch readiness, yearly brand planning, the patient marketing budget, and the capabilities, processes and partnerships needed as the business grows.

Requirements

• Bachelor's degree required.
• An advanced degree in business, marketing, life sciences, public health, communications or a related field is a plus.
• Biopharmaceutical or pharmaceutical marketing experience, including meaningful work in patient marketing, patient engagement or consumer-facing healthcare marketing.
• Experience leading a brand workstream or major initiative preferred.
• A record of setting and carrying out patient marketing strategy based on patient insight and the patient journey, and of setting priorities and shaping decisions across functions.
• Experience guiding patient-facing communications, campaigns, educational materials or engagement programs through review and approval in a regulated healthcare setting.
• Solid grasp of patient segmentation, journey mapping, messaging, omnichannel campaign design and marketing measurement.
• Ability to win over and align senior leaders across marketing, medical affairs, patient services, access, sales, commercial operations, legal, regulatory and compliance.
• Strong skills in agency management, budget control and program management, with the ability to set priorities, run several workstreams at once and deliver quality work on tight deadlines.
• Clear communication, including turning complex disease and treatment ideas into simple, patient-centered messages.
• Hands-on, entrepreneurial approach; comfortable building new strategies and capabilities, working through ambiguity, coaching colleagues and moving with urgency.
• Strong ownership, strategic judgment, organization and accountability for results.
• Experience in CNS, neurology, movement disorders, essential tremor or another specialty area strongly preferred.
• Physical and mental demands include regular use of computers and office equipment, clear communication, occasional movement, screen work, basic hand coordination and sustained focus. Reasonable accommodations are available for people with disabilities to perform these functions.

Conditions

Base salary range: $192,000 to $214,000 USD annually.

Location: remote work is possible, but the role calls for flexibility and a willingness to travel as needed.

Benefits

• The company covers 99% of the premium for medical, dental and vision plans.
• Company-paid life insurance, AD&D and disability coverage, plus voluntary plans to tailor your cover.
• 401(k) with a dollar-for-dollar match on eligible contributions up to 6%.
• Long-term stock incentives and an employee stock purchase plan (ESPP).
• Discretionary quarterly bonus.
• Flexible wellness benefit.
• Generous PTO, paid holidays and company-wide shutdowns.