Manager, Field Marketing

Description

The role builds the local face of the brand in the field, in line with global and national strategy and priorities.

The manager develops local networks of opinion leaders and key influencers, both online and offline, and creates marketing initiatives across the marketing mix pillars of consumer collecting, sports, culture and communications.

The role is based in the field to bring the brand to life locally, using on premise, off premise and new business opportunities while meeting local needs.

The manager builds marketing plans from consumer and product insight and coaches a team of specialists toward high-quality execution.

Responsibilities

• Translate global and national brand priorities, strategies and philosophy into field activities that build a local presence.
• Understand consumers across the region well enough to generate and carry out local ideas.
• Define ideas and programs that strengthen brand image and help people understand what the product does locally, working closely with the regional and national sports, culture and brand marketing teams.
• Gather local market intelligence, including consumer insight and competitor activity, and share it with the regional and national team.
• Work with regional sales to build mental and physical availability in on premise, off premise and new business settings, so the product is within arm's reach at every field activity.
• Manage internal and external requests across functions in line with the annual business plan priorities.
• Create and support local key events, scenes and marketing opportunities that fit brand values and the local consumer and media landscape, with a focus on participation.
• Make sure every consumer experience with the brand is positive, with close attention to detail and premium execution at events and other field activities.
• Keep the consumer and brand perspective in every initiative and communicate with consumers in the most effective and efficient way.
• Add value to selected third-party events by setting the right level of brand support and branding to raise visibility and product use in relevant scenes.
• Build a strong, lasting network with key regional influencers, including local authorities, sport, fitness and culture opinion leaders, entrepreneurial communities, and local media across TV, radio, print, digital and social.
• Work with sports marketing teams to add athlete activations to plans and build integrated 360 plans that extend reach.
• Reapply global, national and regional best practice where it fits.
• Work with regional sports event marketing to use the Event Vehicle program well, to excite and surprise consumers.
• Keep up with generational trends by staying close to consumers and talking with people in the different scenes.
• Involve the local team in generating field ideas, using their university lifestyle to spot technology, digital and social consumer trends early.
• Create new ideas that bring the brand to life through local networks, scenes and opinion leaders, and deliver them with the right balance across the four marketing mix pillars, based on regional knowledge and global and national priorities.
• Place digital and social media at the centre of every field activity, and selectively support cross-marketing with sales, marketing and the company Media House.
• Lead by example, showing brand values and using a motivating, inspiring tone of voice.
• Source, hire, train and manage FMSs who fit the brand, have a the company attitude and suit the field scenes.
• Coach FMSs on sourcing, hiring and training their Student Marketeers, and approve every hire.
• Set regional objectives and clear goals for FMSs, hold ongoing, mid-year and year-end performance reviews.
• Coach FMSs continuously, assess their development needs regularly, and work with the Head of Field to meet them.
• Set up and maintain a clean logistics system for warehousing and infrastructure, so the team has the right tools and a premium appearance.
• Develop and manage the regional budget with the head of field and regional marketing team.
• Look for cost savings and other efficiencies across the region.
• Manage field expenses and general administration.
• Build partnerships with other brands, organizations and networks that bring expertise, networks, goods, budget or facilities.

Requirements

• At least 3 years of marketing experience.
• Proven people management experience, including hiring, training and motivating teams.
• Experience working with commercial teams in general sales or trade marketing.
• Proven negotiation skills and experience managing budgets.
• Strong connector with excellent communication and networking skills, able to open doors and get people excited about an idea.
• Strong leadership, planning and project management skills.
• Ongoing understanding of consumer trends and insight across digital, trends, university life and movement patterns, plus a strong grasp of EPC sports and culture in the region.
• Creative marketer with deep brand understanding who brings innovation to the centre of the work and turns ideas into action.
• Able to multitask and work in cross-functional teams with different goals and personalities.
• Excellent oral and written communication, including presenting and training.
• Bachelor's degree or equivalent work experience.
• Fluent English is required; additional languages are an advantage.

Conditions

Open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa.

Base salary is $85,600 to $128,400, plus cash incentives. Offers may vary with work experience, and the range may change or be modified.

Role is based in the field.

Benefits

• Comprehensive medical, dental and vision plans.
• 401k match.
• Family leave, PTO and a paid holiday schedule.
• Pet, legal and life insurance.
• Tuition reimbursement.
• Benefits may vary depending on employment type and work location.