Marketing Lead - Brand, Event & B2B Marketing (m/w/d) - Parental Leave Cover - Part-Time (30h)

Description

The company's GSA marketing team runs B2B and B2C marketing across Germany, Austria and Switzerland, for its clients and for its own brand. The goal is to keep existing clients, grow their revenue and win new business in current and new verticals.

This is a 30-hour, fixed-term maternity cover role as Marketing Lead. You will lead the Brand, Event and B2B marketing team for Germany and Austria and support the Swiss team, keeping ongoing work on track while aligning the team with global guidelines.

Responsibilities

• Lead the Brand, Event and B2B marketing team in the GSA region for the length of the cover, covering both functional and people management.
• Own the continued development and day-to-day delivery of the brand, event and B2B strategy for Germany, Austria and Switzerland, within the global strategy and brand framework.
• Make sure the local team's work matches global guidelines, working closely with the EMEA team.
• Receive and prioritise incoming global campaigns, creative materials and guidelines, and make sure the team implements them on time.
• Own the marketing budget for your area.
• Agree strategic priorities and resourcing with the Director Marketing GSA.
• Keep current campaigns, events and B2B initiatives running without interruption.
• Coach and develop team members.
• Build brand awareness and brand preference in the GSA market.
• Manage external agencies and partners at a strategic level.
• Work with Content, Community, CRM, Performance Marketing, Sales and the Swiss team.
• Report team performance, campaign results and budget to the Director Marketing GSA.

Requirements

• Several years of marketing leadership, ideally in brand, event or B2B marketing.
• Proven experience managing a team's people and performance.
• Strategic thinking combined with hands-on execution.
• Experience managing budgets and resources.
• Confident stakeholder management at all levels of seniority.
• Fluent German and very good English.
• You take ownership, stay resilient, and get up to speed quickly within existing structures and projects.
• Strong people leadership: you guide, motivate and develop a team with a positive, constructive attitude.
• Clear communication, adapted to audiences from team members to the Director Marketing GSA and cross-functional partners.
• Decisive and able to set priorities and keep work moving under time pressure or changing circumstances.
• Adaptable enough to join an established team, ongoing projects and existing ways of working quickly.
• You take responsibility, step into a running operation and keep it steady.
• Calm under pressure in a fast-paced, deadline-driven setting.
• Creative and commercially minded, balancing brand consistency with practical business needs.
• Collaborative and diplomatic, quick to build trust with the team and stakeholders.
• Nice to have: experience working with global or international teams and corporate structures.
• Nice to have: experience in entertainment, live events or ticketing.

Conditions

Contract: fixed-term maternity cover, 30 hours per week.

Division: Marketing GSA.

Line manager: Director Marketing GSA.

We welcome applications regardless of gender, race, sexual orientation, religion, age, disability or caring responsibilities.