Lifecycle Marketing Manager (Email & Engagement)

Description

The company is a cybersecurity business built around exposure management, helping more than 40,000 organizations find and reduce cyber risk.

Its work reaches 65% of the Fortune 500, 50% of the Global 2000 and large government agencies.

The team is spread across the world and builds security products for customers.

Responsibilities

• Carry out a worldwide go-to-market and lifecycle communication strategy across email, in-product messages and other channels.
• Reach the company's core audiences: customers, prospects and partners.
• Build email programs, run customer lifecycle messaging and produce major market communications, all tied to pipeline, adoption and retention.
• Own the email voice and strategy, keeping tone consistent across regions.
• Write and adapt persuasive messages for CISOs, IT leaders and cybersecurity practitioners.
• Own messaging for newsletters, customer notices, lead nurture, product launches, global events and more, plus in-product messages and other channels.
• Support virtual events, community engagement and advocacy programs.
• Draft, edit and refine high-converting copy for many types of email, keeping tone consistent.
• Tailor strategy and messages to buyer personas across prospect and customer lifecycles to nurture leads and grow customers.
• Run ongoing A/B tests on email copy, send schedules and layouts, then apply the results to improve strategy.
• Manage many projects at once against short deadlines, keep a global communications calendar and give stakeholders visibility.
• Bridge regional marketing teams and set global email standards for style and voice.
• Track KPIs and engagement metrics against demand generation goals, and present findings to stakeholders.

Requirements

• 5+ years of professional experience in email marketing, demand generation or lifecycle marketing.
• Bachelor's degree or equivalent experience.
• An email writing sample showing how you adjust tone and message for different personas, requested at the hiring manager stage.
• A clear grasp of email strategy: what makes a campaign succeed and how to measure and improve it.
• Hands-on familiarity with marketing automation such as Marketo and CRM platforms such as Salesforce.
• Comfort with A/B testing methods and with analytics and reporting tools.
• Strong written and verbal communication, able to write compelling copy and turn technical ideas into clear, value-focused messages.
• Strong project management, handling many projects with short deadlines.
• Self-directed and accountable, able to work with varied teams and stakeholders on your own.
• Preferred: experience in cybersecurity or B2B technology.
• A plus: understanding of the cybersecurity industry and core buyer personas.

Conditions

Hybrid work model.

US base pay range: $92,500 - $123,166.67 USD.

Final pay depends on qualifications, skills, competencies, location and experience, and may fall outside the range shown.

A data consent notice applies depending on your location.

Benefits

• Medical, dental and vision coverage, plus disability and life insurance.
• 401(k) with company match.
• Share purchase plan open to employees.
• Employee referral program, flexible spending accounts and an Employee Assistance Program.
• Education assistance, parental leave, paid time off and company-paid holidays.
• Health and wellness events and community programs.
• Variable pay on top of base: commission for sales roles or bonus for non-sales roles, based on company and individual performance.