Marketing Manager, Integrated Search & Google Media

Description

The company provides exposure management. More than 40,000 organizations worldwide use its products to understand and reduce cyber risk, including 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies.

The team builds and improves cybersecurity solutions for customers. It works as one group, values belonging, respect, and high standards, and is made up of skilled people across the industry.

Responsibilities

• Own paid search and Google media across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display and Discovery, covering strategy, launch, optimization, and scaling of campaigns that return strong ROI.
• Stay current with AI-driven campaign tools such as Smart Bidding, automated assets, and AI bidding, and use them to grow results and sharpen audience targeting.
• Work with Performance Marketing Theater Leads to understand regional goals, revenue targets, and local market factors, then build search plans that create pipeline and meet theater targets.
• Run structured experiments across paid search, including landing pages and other lead capture methods, to improve ad performance and message match.
• Carry out ongoing technical SEO work: site audits with prioritized fixes, meta tag creation and updates, and changes that improve crawlability, indexability, and keyword alignment.
• With the Senior Manager, SEO/GEO, measure incremental lift across paid and organic search, watch for cannibalization, and grow incremental pipeline.
• Track keywords, analyze competitors' search visibility, and find keyword gaps and AI prompt share in both paid and organic channels.
• Keep UTM tags, URLs, and tracking scripts clean across paid pages, organic pages, and tracking setup so attribution and reporting stay accurate and landing pages work smoothly.
• Guide SEO and GEO work under the direction of the Senior Manager, SEO/GEO.

Requirements

• At least 5 years of hands-on experience managing complex, multi-region search and video budgets across Google Ads, Bing Ads, YouTube, and YouTube TV ads.
• Expert knowledge of Google Ads, including Search, Video, Performance Max, audience targeting, and automated bidding.
• Hands-on experience with technical site audits, meta tag optimization, keyword tracking, and GEO or prompt tracking across AI search platforms.
• Experience working directly with regional theater or growth leaders to turn local targets into conversion-focused campaigns that you are accountable for.
• Advanced skills in GA4, Google Tag Manager, Looker Studio, Tableau, and multi-touch attribution modeling.
• A clear understanding of how search is shifting toward generative AI, and the ability to use AI tools to speed up copywriting, landing page planning, and performance analysis.
• Ability to work hybrid or on-site at the Columbia, MD or Boston, MA office. This role is based in the US only.
• Other duties that management may assign from time to time.
• Ideally: Google Ads certifications in Search, Video, and Display, and a GA4 certification.
• Ideally: experience with SEO or GEO monitoring tools such as SEMrush, Conductor, or Amplitude.
• Ideally: experience in global B2B performance marketing with matrixed theater structures.

Conditions

Hybrid or on-site work in Columbia, MD or Boston, MA. The role is US-based only.

You must be legally authorized to work for any US employer without sponsorship. The company cannot sponsor work visas of any kind, now or during employment, including F1-OPT, F1-CPT, H-1B, TN, and J-1.

Base pay range is $92,500 - $123,166.67 USD. Final pay depends on qualifications, skills, competencies, location, and experience, and may fall outside this range.

Employees may also receive a bonus for non-sales roles, based on company and individual performance.

Benefits

• Medical, dental, vision, disability, and life insurance.
• 401(k) with company match and an employee stock purchase plan.
• Employee referral program, flexible spending accounts, and an Employee Assistance Program.
• Education assistance, parental leave, paid time off, and company-paid holidays.
• Health and wellness events and community programs.