Lead Marketing Strategist, Events

Description

The company builds its business around car enthusiasts and makes it simpler and more fun for them to drive and show the cars they love.

It is the largest insurer of collectible and enthusiast vehicles in the world. It also runs the largest car club in the world, the company Drivers Club, which is the club's name.

Its Marketplace arm holds live and online auctions in the U.S. and Europe, it organises driving events and concours, and its award-winning automotive journalists publish the most read car magazine worldwide, plus internationally recognised videos.

This role leads marketing strategy and campaign delivery for the company's live brand activations, including its signature US events. You will work with teams across functions, give clear creative direction, run full product campaigns, and keep everything aligned with goals. The aim is focused strategic leadership that creates demand, wins and keeps customers, improves results through data and analytics, and delivers the agreed return on investment. You will need a clear point of view, a bias toward action, and the confidence to handle complex work across several markets.

Responsibilities

• Build and carry out marketing strategies that grow awareness, bring in new customers and keep existing ones.
• Plan, launch, refine and report on product campaigns, working with other teams so execution stays coordinated and results improve.
• Collect and analyse campaign performance data, spot trends, pull out insights, and suggest changes that make marketing more effective and raise ROI.
• Set up and manage A/B tests, analytics and SEO work, and use what you learn to keep improving.
• Keep up with marketing trends, techniques and best practices, and share useful findings with the team to guide strategy and new ideas.
• Track and manage spend on assigned campaigns so it stays accurate and within approved plans.
• Find and propose changes to marketing processes, tools and workflows that save time and improve campaign results.
• Work closely with product, creative, data and channel partners to tie marketing work to business goals and keep messaging consistent for each audience.
• Build partnerships with third parties, lead marketing efforts that raise brand awareness, open new channels and grow revenue.
• Work with the insights and data analytics teams to build and use measurement frameworks that track and improve marketing performance.

Requirements

• Deep knowledge of marketing strategy, campaign execution and performance optimisation across digital and physical channels.
• A record of planning, running and improving multi-channel campaigns on your own, with a clear effect on business results.
• Solid grasp of performance-based marketing and how to apply it.
• An analytical mindset, with experience in performance metrics, testing, and using data to make marketing decisions.
• Clear written and spoken communication, so you can explain strategy, campaign reasoning and performance insights to partners in other functions.
• Strong project coordination, able to run several workstreams across teams and business units at once.
• Self-driven and proactive, with creative and critical thinking.
• Experience with digital marketing platforms, tools and best practices.
• A good team player who works across functions and influences people through expertise, data and well-built business cases.
• Proven project management across several teams and stakeholders.
• A growth mindset: open to feedback, always improving, and current on marketing techniques and best practices to drive new ideas.
• Over and above: experience in insurance, financial services or the automotive industry.
• Over and above: experience planning and coordinating events for brand or direct-to-consumer products or activations.
• Over and above: background in product management or product marketing, including input on feature and channel strategy.
• Over and above: familiarity with marketing analytics platforms, CRM tools or marketing automation systems.
• Over and above: a bachelor's degree in marketing, communications, business or a related field.

Conditions

The role is open to remote work in the U.S. Team members living within 20 miles of the Traverse City headquarters will work hybrid, from the office 3 days per week.

Occasional travel may be required to support campaign launches, partner meetings or work across markets.

If the role is SOX-compliant, you will design, run and document internal controls you own to prevent errors in financial reporting, processes and operations, and you may need to attest to the completeness, accuracy and compliance of financial reporting data. Familiarity with public company rules, including Sarbanes-Oxley and related regulations, is expected where applicable.

Residents of Illinois, Colorado, California, the District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, Jersey City (New Jersey), Cincinnati or Toledo (Ohio), Rhode Island, Washington, or British Columbia (Canada) should ask the recruiting team for compensation and benefits details.

The company welcomes people of all races, genders, ages and car preferences.

Benefits

• Residents of the locations listed in conditions can request full compensation, comprehensive benefits and the company's distinctive perks from the recruiting team.