Product Marketing Manager, Robotics & Drones

Description

The company is building out its Adjacent Markets portfolio, which covers robotics, drones, industrial automation and emerging sensing products.

This is a newly created role and the main market-facing expert for a fast-changing product line.

You will turn complicated technology into clear business messages, customer materials and go-to-market plans.

You will work with product, sales, creative, events, digital and communications colleagues.

Responsibilities

• Think in systems: spot patterns across products, technologies, customers, industries and use cases, even when the picture is unclear.
• Build positioning, value propositions and messaging frameworks.
• Turn technical detail into customer narratives that stand apart from alternatives.
• Map how products, platforms and industry use cases fit together.
• Use current competitor and market research to show the company's distinct value.
• Work with product management and engineering so technical claims in marketing, sales tools and digital channels are accurate.
• Support commercialization plans for new and existing solutions with market, customer and competitor context.
• Lead marketing for product launches, industry programs, opportunity marketing, sales enablement and key customer engagement.
• Work with customer-facing staff on account messaging, presentations and engagement plans.
• Spot themes, industry debates and trends that matter to growth, and use them to shape content and digital work.
• Partner with the thought leadership team on external content that is market-led, technically sound and commercially relevant, building the company's credibility and reach.
• Write clear, actionable briefs for web, collateral, campaigns, events, video, presentations and sales enablement.
• Help creative, digital, content and events teams rank work by business goals, market opportunity, customer needs and launch dates.

Requirements

• 10+ years in product marketing, technical marketing, strategic marketing, product management or similar B2B technology roles.
• A record of building positioning, messaging and go-to-market strategies for technical products and platforms.
• Ability to grasp complex product ecosystems and explain them simply to customers.
• Experience producing content, sales tools, campaigns, presentations and event materials.
• Track record leading across technical, commercial, creative and digital teams and managing stakeholders.
• Experience using AI tools for research, synthesis, ideation, content, briefs and rapid prototyping.
• Strong skill at gathering, synthesizing and applying competitive intelligence and market insight.
• Strong written, spoken and presentation skills, and high proficiency in Microsoft Office, especially PowerPoint.
• Bachelor's degree in business, marketing, engineering, information technology or a related field.
• Experience in robotics autonomy, drones, industrial automation, embedded systems, automotive, aerospace, defense or related technology sectors.
• Results-driven and accountable, with urgency, ownership and follow-through.
• Able to turn strategy into plans, briefs, deliverables and priorities.
• Comfortable with ambiguity, and able to add structure to complex, fast-moving work.
• Hands-on when needed, while keeping stakeholders aligned on priorities and trade-offs.
• Uses data, market feedback and performance results to improve marketing and support commercial outcomes.
• Collaborative and open, with the ability to influence teams and earn trust across product, engineering, business development, sales, creative, digital, communications and senior marketing.
• Able to adapt messages for technical, commercial, executive and creative audiences, and to work with external agencies and vendors.
• Business mindset with genuine technical curiosity.

Conditions

The company welcomes candidates from every background.

Benefits

• Private health care from day one of employment.
• Life and accident insurance.
• Paid time off covering holidays, vacation, designated days off and parental leave.
• Relocation assistance may be available.
• Learning and development programs.
• Discounts with a range of manufacturers and retailers.
• Recognition for innovation and excellence.
• Volunteering opportunities in the community.
• Tuition reimbursement.