Product Marketing Manager

Description

You will help launch products, write messaging and content, equip sales teams, collect customer insights, and build awareness, engagement, and growth at every stage of the customer lifecycle.

The role turns product capabilities into clear value stories for health plans, PBMs, TPAs, and other healthcare stakeholders. You will work side by side with Product, Sales, Customer Experience, and Marketing.

The company builds healthcare technology solutions. This Product Marketing Manager role shapes positioning, messaging, and go-to-market materials for them.

Responsibilities

• Define product positioning, messaging frameworks, value propositions, and buyer-facing narratives for every solution the company offers.
• Act as the product marketing subject matter expert across healthcare technology, care management, quality, compliance, and health plan operations.
• Keep messaging consistent across marketing, sales, and customer communications, and keep all product marketing materials true to the company's brand voice and business priorities.
• Help plan and carry out product launches, feature releases, enhancements, and strategic campaigns.
• Coordinate launch work across Product, Marketing, Sales, and Customer Experience, and produce the launch assets and communications.
• Work with content and creative teams to make customer-facing materials engaging.
• Build and update sales enablement assets, including pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
• Turn technical and operational details into short, audience-specific messages for executives, clinical teams, operations leaders, and sales teams.
• Work with demand generation and content teams so campaign messaging is accurate, relevant, and commercially effective.
• Give sales and customer-facing teams usable messaging, objection handling, and proof points.
• Work with product management on roadmap priorities, product functionality, customer needs, and market trends.
• Collect and summarize customer feedback to spot opportunities and challenges.
• Track competitors and industry trends to inform positioning and product strategy.
• Support Customer Experience with onboarding and feature adoption.
• Identify chances to expand and retain customers.
• Track product marketing performance and campaign results.
• Measure launch outcomes, adoption, engagement, and pipeline contribution.
• Make recommendations based on data and customer insights.

Requirements

• At least 5 years of experience in product marketing, SaaS marketing, healthcare marketing, or a related field.
• Healthcare technology experience.
• Strong written and verbal communication skills.
• Ability to turn technical concepts into messages customers understand.
• Experience working across functions with many stakeholders.
• Strong organization and project management skills.
• A bachelor's degree in Marketing, Communications, Business, or a related field.
• Preferred: experience in B2B SaaS within healthcare payer, provider, care management, quality, compliance, or population health.
• Preferred: familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Preferred: experience supporting product launches and sales enablement work.
• Preferred: basic knowledge of customer journey mapping and buyer personas.

Conditions

This is a hybrid role based in Tampa, FL, with in-office work at least 3 days per week.

Benefits

• Medical, dental, and vision plans for full-time employees.
• 401(k) with a generous company match.
• Generous paid time off and holiday policy.
• Benefits start on the first day of the month after you start work.
• Opportunities for reimbursement toward exercise and health club costs.
• Monthly reimbursement opportunities for dependent care.
• Short-term and long-term disability coverage.
• Basic term life and AD&D insurance.