Senior Partner Marketing Manager

Description

The company has spent decades supporting operational leaders in energy, agriculture and weather-sensitive industries, helping them make faster, more informed decisions under uncertainty. Its Operational Decisioning Platform converts large volumes of raw data into insights that support supply chain planning, market stability and protection of critical infrastructure. It has more than 1,200 employees worldwide.

The company is growing its global presence on a base of financial strength and profitability. Its AI-supported solutions serve large enterprises facing operational pressure and new market openings. This role sits in the partner ecosystem team, which covers technology alliances, resellers, system integrators and strategic distributors.

Responsibilities

• Set and run partner marketing strategy that fits the company's go-to-market priorities, partner tiers and revenue targets.
• Create joint go-to-market playbooks with strategic alliance and system integrator partners, including messaging frameworks, campaign briefs and launch plans.
• Manage the yearly partner marketing calendar, covering co-branded campaigns, webinars, industry events, digital placements and partner communications.
• Oversee the partner marketing budget and Market Development Funds, including allocation, co-op fund administration, return measurement and reporting to leadership.
• Produce co-branded marketing and sales enablement content such as solution briefs, competitive battlecards, joint case studies, email campaigns, social assets and integration stories.
• Build and maintain a partner enablement portal with on-demand training, product updates and sales resources, and drive partner use of it.
• Work with Product Marketing to turn product releases, technical capabilities and competitive positioning into partner-ready messaging.
• Plan and run joint demand generation, including digital campaigns, webinars, account-based marketing, trade show sponsorships, regional roadshows and virtual events.
• Align partner marketing with alliance sales and the field sales organization to support pipeline targets, faster deal cycles and revenue growth.
• Track and report partner-sourced and partner-influenced pipeline, and present findings and recommendations to the VP of Product Marketing and the Senior Director, Partnership Leader.
• Act as the main marketing contact for the Channel & Alliances team, supporting partner recruitment, tiering, program benefits and ecosystem growth.
• Work with Revenue Operations to keep partner pipeline attribution, tracking and reporting accurate in Salesforce.
• Coordinate with Demand Generation, Content and Product Marketing so partner initiatives fit into company-wide campaigns.
• Lead partner communications, including monthly newsletters, product launch announcements and executive briefings.

Requirements

• At least 7 years of B2B marketing experience, including at least 3 years in partner, channel or alliance marketing.
• A record of building and growing partner marketing programs that produced measurable pipeline in a B2B software or data business with $100M+ in revenue.
• A solid grasp of partner and channel ecosystems, including resellers, value-added resellers (VARs), system integrators, global system integrators (GSIs) and technology alliances.
• Experience building SaaS partner ecosystems with AWS and other major technology partners, and running migration-focused campaigns.
• Proven skill managing Market Development Funds, including budgeting, co-op fund administration and return measurement.
• Strong written communication and content creation skills, including co-branded marketing and partner-facing collateral.
• Hands-on work with Salesforce for pipeline management, HubSpot for campaign execution and partner portal platforms.
• Strong analytical skills, including dashboards, funnel analysis, pipeline attribution and explaining performance to senior leaders.
• Strategic thinking and the ability to link partner marketing to measurable business results.
• A builder mindset, able to create structure, design processes and deliver in a high-growth setting.
• Strong collaboration, influence and relationship skills across internal teams and outside organizations.
• Strong organization, able to run several programs at once, act with urgency and meet commitments.
• Data-driven decision making, with a focus on accurate reporting and ongoing program improvement.
• A bachelor's degree in Marketing, Business or a related field.
• Stand out: experience in B2B data, analytics, agriculture technology, energy or supply chain.
• Stand out: familiarity with cloud marketplace co-selling programs involving AWS, Microsoft Azure or Google Cloud.
• Stand out: experience marketing AI or ML-enabled products and turning technical features into partner-facing messaging.
• Stand out: experience at an organization growing from $200M to $500M+ in annual revenue.

Conditions

Hybrid work arrangement.

Targeted base pay range is $93,000 to $123,000. The range may change over time.

Final base pay depends on factors such as prior experience, training and education, transferable skills, business needs, internal equity and applicable law.

The company pays for performance, so pay can increase over time based on results.

The role may also be eligible for market-competitive variable pay and benefits.

The company is an Equal Opportunity Employer and welcomes applicants of every background, including minorities, women, veterans and people with disabilities.

Benefits

• Competitive salary.
• Unlimited PTO.
• Flexible working hours.
• Remote work available, depending on the position.
• Medical, dental and vision insurance plans.
• 401(k) with a 6% company match.
• Unlimited access to more than 13,000 courses on a learning platform for career development.
• Employee Assistance Program (EAP).