Category Marketing Manager

Description

The category marketing team sets short and long term strategy and business positions for the company's merchandise departments.

You will be the main contact between the category merchandising team and the marketing team, leading strategy and cross-team communication for your assigned category.

Responsibilities

• Oversee the category marketing budget.
• Write an annual marketing plan for your assigned categories, with regular updates, drawing on competitor analysis, consumer feedback, financial data, input from marketing and category leaders, and business goals.
• Build each program as a full funnel customer journey across owned, earned, shared and paid channels, so customers never reach a dead end.
• Take part in strategy updates with suppliers about the company's overall marketing initiatives.
• Work with creative on the core creative concept when needed.
• Work with the category team to win extra marketing funds from supplier marketing teams.
• Act as the main liaison between the category team and internal and external partners, managing projects along the way.
• Balance competing priorities from several stakeholders.

Requirements

• 6+ years of relevant experience, including retail marketing or B2B marketing.
• Understanding of integrated marketing plans and creative asset briefs.
• A data-driven approach that turns analysis into business recommendations.
• Experience running projects with cross-functional stakeholders.
• Strong organization skills, with the ability to define and sequence strategic priorities.

Conditions

The company does not discriminate on the basis of any protected characteristic, including citizenship status, sex, race, religion, age, pregnancy, disability or veteran status.