Director of B2B Marketing, Retail Media - Vendor

Description

You will serve as Global Director of B2B Marketing, using the company's first-party data to persuade CPG brands, media agencies and local merchants to join its retail media network.

You will own the global B2B brand and demand generation for the advertising business, which spans four consumer brands in the group and reaches millions of customers.

You will join the marketing team that drives brand growth and customer engagement across markets, shaping strategies that build loyalty and make marketing spend work harder.

The company is a local delivery platform operating in around 65 countries and one of Europe's largest tech platforms. It is headquartered in Berlin, has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX index.

Responsibilities

• Set the global brand identity, narrative and go-to-market position for the advertising business across the multi-brand portfolio.
• Run multi-channel campaigns (digital, account-based marketing, email and content) that generate qualified leads and bring in inbound ad spend from enterprise CPG brands and agency trading desks.
• Plan the company's presence at major industry events such as Cannes Lions, DMEXCO and Shoptalk, and host executive roundtables and agency roadshows in key media hubs such as London.
• Work with global and regional ad sales teams to produce pitch decks, case studies, trade PR and research whitepapers that show closed-loop ROI and retail attribution.
• Align with Product Marketing on one joined-up go-to-market strategy.
• Lead a central B2B marketing team and give regional ad teams in MENA, APAC, LATAM and Europe strategic direction and marketing toolkits.

Requirements

• Substantial B2B marketing leadership in AdTech, digital media, e-commerce or retail media networks.
• A record of scaling an ad network or B2B brand internationally, building demand generation funnels and managing large event and campaign budgets.
• The ability to turn complex AdTech concepts and first-party consumer data into clear, memorable commercial stories and trade PR.
• Experience leading cross-functional teams in a global, multi-brand matrix organization.
• Strong executive presentation and written communication skills in English.
• Existing relationships with CPG brands, media agencies or agency trading desks.
• Hands-on experience with account-based marketing and marketing automation tools.
• Background in marketing across several regions, for example MENA, APAC, LATAM and Europe.
• Working knowledge of retail attribution and measurement.

Conditions

Hybrid working: two days a week on site at the Berlin campus for in-person collaboration.

27 days of holiday, plus an extra day in the second and third years of service.

Relocation support is available if you are moving to Berlin.

Exact benefits may differ for intern, working student, fixed-term and part-time roles.

The company does not discriminate based on race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital or disability status, or any other personal trait, and invites candidates to request accessibility accommodations during interviews.

Benefits

• Health checkups, meditation and gym access to support your health.
• A 1,000 EUR educational budget, language courses, parental support and access to the Udemy Business online course platform.
• Employee Share Purchase Plan, Sabbatical Bank, public transportation ticket discount, life and accident insurance and a corporate pension plan.
• Digital meal vouchers and food vouchers.