Marketing Programs Manager, Platform GTM

Description

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

The Platform Marketing team drives the strategy and go-to-market for Workday's Trusted Agent Platform and the Workday developer platform (Workday Build). Teh team consists of product marketers, developer marketers, and developer relations who support Extend, Data Cloud, the AI Platform, and more. We work closely with Product, Engineering, and GTM teams to bring platform capabilities to market and accelerate adoption across the Workday ecosystem.

About the Role

We're looking for a Marketing Operations Manager to be the operational backbone of the Platform Marketing org -- running the programs, processes, and systems that keep high-output teams moving fast and in sync. This role supports the full Platform Marketing organization across CIO Narrative, Platform Product Marketing, Platform GTM, and Developer Marketing & Developer Relations.

You will work across this team, driving launch coordination, reporting, cross-functional process management, customer story capture, and event operations.

This is not a back-office role. You will be embedded in the team's most important workstreams -- launches, Rising prep, DevCon coordination, field enablement rollouts -- and you will be the person who makes sure nothing falls through the cracks. You'll work closely with senior leaders and individual contributors across the team.

Success in this role will be measured through impact across operational effectiveness, program execution, and team leverage. Example outcomes include:

Operational Effectiveness & Program Execution: Ensure platform launches, campaigns, and events ship on time and fully coordinated, with clear ownership, milestones, and status visibility at every stage.

Reporting & Visibility Stand up and maintain dashboards and reporting cadences that give leadership a real-time view of team output, launch status, adoption metrics, and customer story pipeline.

Responsibilities

• Launch & Program Coordination
• Own operational coordination for platform product launches across PMK, product, field, and campaigns.
• Maintain launch trackers and status dashboards.
• Cross-Functional Process Management
• Build and run the handoff processes across Platform Marketing and with peer teams, ensuring assets, messaging, and enablement flow smoothly from creation to deployment.
• Identify recurring friction points in cross-functional workflows and propose fixes.
• Reporting, Dashboards & Metrics
• Build and maintain reporting dashboards that track team output, key metrics, and effectiveness.
• Own the regular reporting cadence -- compiling data, surfacing insights, and flagging risks to leadership. Partner with analytics teams where needed to source data.
• Customer Story & Use Case Capture
• Manage the pipeline of customer stories and use cases across the Platform Marketing team, coordinating with Platform Marketing teammates, customer marketing and product teams on content creation and approvals; ensuring a steady flow of proof points for launches, events, and field enablement.
• Event Operations & Administration
• Own the operational and administrative coordination for the team's participation in major events -- including Rising, DevCon. This includes logistics, asset tracking, speaker coordination, and post-event follow-up.
• Free up team leads from event administration so they can focus on content, narrative, and stakeholder engagement.

Requirements

• Basic Qualifications
• 5+ years of experience in marketing operations, program management, or a similar coordination-heavy role within a B2B technology or SaaS organization.
• Proficiency with budgets, reporting tools, dashboards, and data, including pulling data from multiple sources and presenting it clearly to leadership.
• Other Qualifications
• Experience supporting product marketing or GTM teams (strongly preferred).
• Operational excellence: You build systems that work and keep complex, multi-stakeholder programs on track with high agency.
• Data and tools fluency: You are comfortable with budgets, reporting tools, dashboards, and data. You can stand up lightweight reporting systems, pull data from multiple sources, and present it clearly to leadership. You don't need to be a data analyst, but you should be fluent in the tools and unafraid of metrics.
• Curiosity and resourcefulness: You are comfortable operating in ambiguity and asking questions when things are unclear. You propose solutions rather than only surfacing problems.
• Communication and judgment: You work well with senior stakeholders and interact regularly with directors and senior leaders. You know what matters and keep people informed without overwhelming them.
• Workday Pay Transparency Statement
• The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here .
• Primary Location: USA.CO.Boulder
• Primary Location Base Pay Range: $109,500 USD - $164,300 USD
• Additional US Location(s) Base Pay Range: $104,100 USD - $184,800 USD
• Additional Considerations:
• The application deadline for this role is the same as the posting end date stated as below:
• 01/04/2027
• Our Approach to Flexible Work
• With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
• Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
• Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
• Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.
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