VP, Product and Technical Marketing

Description

Who are we?

Equinix is the world’s digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

The VP, Product & Technical Marketing brings innovative products to market in collaboration with Product Management and is a technology domain expert developing product positioning and differentiation. They are responsible for articulating the value and positioning of Equinix’s products to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholders.

Responsibilities

• Portfolio Positioning & Messaging
• Translate the product vision and strategy into messaging that positions the value of the entire portfolio from an "outside in" perspective, encompassing present and future offerings
• Deliver messaging and positioning tailored to products and the portfolio, customized across various content modalities, channels, and internal/external audience categories
• Create demos for on-stage big moments, on the web, and customers discussions. And on a regular cadence, working with Brand and Product management for visualization of the product brands
• Work with Product Management/Engineering on Product Launch orchestration, ensuring product truth across audiences to tell holistic stories
• Develop thought leadership content and translate internal feature roadmap into externally consumable and regularly updated articulation of customer value deliveries, both current and future
• Customer Segmentation & Targeting
• Partner with Product Management and Global Value Advisory to understand and map customer needs to target markets, actively determining which to pursue
• Collaborate with Product and GTM Operations to develop and document targeted personas for specific service offerings and the customer buying process, determining appropriate sales distribution strategies
• Collaborate with Marketing functions and Sales to develop and promote the best product storytelling
• Intelligence and Instrumentation
• Lead cross-functional efforts to create appropriate quantitative proof points regarding performance of Platform Equinix and its product portfolio relative to alternatives and substitutes
• Maintain documentation and incorporate performance benchmarking into marketing materials and forums
• Drive and deliver insights on awareness, sales effectiveness, and uptake for the product portfolio
• Work cross-functionally, applying data science to unearth ways to assess and expand demand for the product portfolio
• Analyst Relations, Customer References & Customer Advisory Board
• Lead analyst relationships and briefings to communicate portfolio strategy and differentiation, incorporating market feedback into positioning
• Partner with Sales and Customer Success to recruit customer advocates and develop references and case studies that demonstrate business outcomes and support sales opportunities
• Own the Customer Advisory Board, including member engagement and agenda development, in partnership with Product Management
• Translate customer insights into recommendations for product priorities and go-to-market plans, and close the loop with participants on resulting actions

Requirements

• Knowledge and Experience
• Deep product marketing and/or management leadership, preferably in Data Center Infrastructure, Cloud SaaS or software companies
• Proven ability to operate in a matrix organization with complex stakeholder groups
• Experience launching differentiated solutions for enterprises
• Strong understanding of the Enterprise IT stack, the evolving cloud and AI landscape and its impact and potential for enterprises
• Persuasive presenter at leadership meetings, analyst briefings, industry events and webinars
• Proven success uncovering customer insights through research, advisory boards, Sales and Customer Success
• Excellent leadership and management of diverse marketing teams
• Strong analytical, critical thinking and decision-making skills
• Highly motivated in fast-paced teams and adaptable to changing market and organizational needs
• Collaborative: navigate complex organizational dynamics and build partnerships to achieve shared objectives
• Agile: guide marketing teams through change, uncertainty and ambiguity
• Business savvy: understand the business and deliver outcomes with functions across the Company
• The targeted pay range for this position in the following location is / locations are:
• United States - Redwood City Office GHQ : 279,000 - 419,000 USD / Annual
• United States - Denver Office DEO : 279,000 - 418,000 USD / Annual
• United States - Dallas Infomart Office DAI : 279,000 - 418,000 USD / Annual
• United States - Seattle Office SES : 279,000 - 419,000 USD / Annual
• Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
• The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
• Equinix Benefits
• As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
• Employee Assistance Program : An Employee Assistance program is available to all employees.
• US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
• Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form .
• We use artificial intelligence in our hiring process. Learn more here .
• This posting is for a backfill position, meaning it is to fill an existing vacancy within our organization.