Senior Salesforce Marketing Cloud Automation Specialist

Description

This senior role sits on the company's digital lab team, where you help build patient-facing 1:1 marketing programs.

The company develops medicines in immunology, oncology and neuroscience, and offers aesthetic products through its Allergan Aesthetics portfolio.

Responsibilities

• Build, quality-check and run complex omnichannel brand campaigns, including base journey cadences and intricate trigger programs that send the right message to the right person, at the right moment, through the right channel.
• Lead and oversee the daily work of junior team members and quality-check their programs.
• Confirm that campaign builds, testing and QA in the marketing automation platform are accurate, complete and delivered on time. Write, review and share standard quality control documents and follow the process.
• Track email deliverability across every domain used for brand campaigns. Recommend ways to improve deliverability, fix IP reputation problems and secure inbox placement.
• Find issues, determine their root causes and propose corrective action for campaign builds, IP reputation and deliverability.
• Take part in agile work, including design, build, QA and continuous improvement. Keep documents current under department document management rules.
• Shape targeting, personalization, audience segmentation and dynamic content to improve the customer experience. Design and run test plans, identify winners and suggest optimizations that keep deliverability, reach and engagement high.
• Work with internal and external partners to plan, run and improve email, direct mail and media campaigns. Partners include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
• Deliver excellent client service that meets or exceeds brand expectations. Report project updates and risks to the Associate Director.
• Stay current on 1:1 marketing, email practices and new technology through professional groups, seminars and conferences. Advise the Associate Director on how the company could apply what you learn.

Requirements

• Bachelor's degree in business or marketing, or equivalent experience.
• 5-8 years of experience with Salesforce Marketing Cloud, database marketing, CRM, email, digital, direct mail and 1:1 marketing.
• Salesforce Certified Marketing Cloud Engagement Specialist certification preferred.
• Strategic thinking, with a strong record of executing plans and exceeding stakeholder expectations and project goals.
• Ability to work independently without day-to-day supervision.
• Proven ability to lead and manage several projects at once in a demanding, changing environment. Clear project management aptitude, including setting priorities and meeting delivery dates.
• Strong client service and project management skills, with the ability to communicate clearly with both business and technical people.
• Knowledge of database, email, digital and 1:1 marketing concepts and best practices.
• Curious and analytical, able to draw conclusions and apply what you learn.
• Proficiency in MS Excel, SQL and HTML/CSS.
• Excellent written, verbal and interpersonal communication skills.
• Leadership competencies the company looks for: works toward shared team goals and priorities with an all-in attitude; builds strong working relationships that lift performance; picks up things quickly, grasps the core of an issue and changes course fast when needed; holds a high bar and does not accept the status quo; creates a learning environment and welcomes input; values others' ideas, encourages innovation and turns it into practical results.

Conditions

Where state or local law requires pay disclosure, the posted base pay range is the company's good-faith estimate for this role based on its job grade. Actual pay depends on factors such as geographic location and may fall above or below the range, which may change over time.

Bonus, commission, incentive and benefit amounts are not wages until earned, vested and determinable, and remain at the company's sole discretion until paid, consistent with applicable law.

Open to applicants in the US and Puerto Rico only.

The company is an equal opportunity employer that welcomes veterans and people with disabilities.

Benefits

• Paid time off covering vacation, holidays and sick days.
• Medical, dental and vision insurance, and a 401(k), for eligible employees.
• Eligibility for the company's long-term incentive programs.