Campaign Marketing Manager

Description

The company makes precision timing products. Timing keeps electronic systems in sync, and the company uses MEMS technology in place of quartz devices, which struggle in harsher, more demanding conditions. MEMS timing is more accurate, smaller and more resilient, and it is already used in over 400 applications, including AI datacenters, automated driving, industrial and humanoid robots, wearables and IoT.

The company's semiconductor MEMS programmable solutions help customers build products with higher performance, smaller size, lower power and better reliability. Over 4 billion devices have shipped.

This role leads omnichannel marketing campaigns that build awareness and generate demand for the company's timing solutions. You report to the Director, Growth Marketing, and own campaigns from strategy through execution. You turn audience insight and business priorities into multi-channel programs that guide design engineers, procurement decision-makers and channel partners from research to purchase. You work closely with product marketing, segment marketing, digital, channel and sales teams, and you hold every campaign to clear targets for engagement, pipeline and return.

Responsibilities

• Plan, build and run omnichannel campaigns across content, email, paid media, search, social, events and eCommerce.
• Turn audience insight and business priorities into multi-channel programs that move buyers through research, consideration and purchase.
• Own campaign strategy from start to finish and deliver across a growing product portfolio on schedule.
• Work with product marketing, segment marketing, digital, channel and sales to shape and launch campaigns.
• Measure every campaign against engagement, pipeline and return.

Requirements

• Proven record of running demand campaigns that turn audiences into qualified pipeline, measured by lead or MQL volume and opportunity value.
• Experience across inbound and content marketing, ABM, lead nurturing, persona targeting, paid media, content syndication, email, SEM and events.
• Ability to work with marketing and sales to build persona-based buyer journeys that guide campaign strategy.
• Ability to set campaign plans, budgets and content briefs, ranked by audience and channel, to guide editorial and creative work.
• Strong measurement habits: you track every program, run A/B tests and optimize for conversion rate, program ROI and revenue.
• Hands-on skill with marketing automation, CRM, intent data and BI reporting, including building campaign flows, scoring logic and performance dashboards.
• Experience supporting new product launches and campaigns across a multi-line portfolio and several end markets.
• Strong communication and project management skills, with the ability to lead cross-functional teams and keep several campaigns on schedule at once.
• Willingness to learn high-tech B2B trends and complex products, and to turn them into messaging for specific audiences.
• Bachelor's degree in marketing, communications, digital or a related field.
• Professional English proficiency, including the ability to communicate, collaborate and work in a business setting.
• You do not need to meet every requirement to be considered.
• Desired: 7+ years managing omnichannel campaigns in high technology; semiconductor or electronic components experience strongly preferred.
• Desired: Working knowledge of Marketo or a comparable automation platform, Salesforce, Adobe CMS and DAM, and Power BI; CDP and multi-touch attribution tools are a plus.
• Desired: Specialist experience leading digital activations, including ABM and multi-touch nurture strategies.
• Desired: Experience running demand programs that serve both direct sales and distribution and channel partners.
• Desired: Experience with eCommerce demand generation that drives self-service evaluation and purchases, not only MQLs.
• Desired: Comfort using AI tools for content variants, audience modeling, performance summaries and workflow automation.
• Desired: Experience running global campaigns, including localization and regional adaptation for key markets in Asia and EMEA.
• Desired: Working knowledge of GDPR and CAN-SPAM as they apply to campaign execution and acquired contact data.
• Desired: A creative thinker who connects marketing programs to product and business strategy, with strong verbal, presentation, negotiation and written communication.
• Desired: Known for building positive relationships at every level, with strong organization, attention to detail and a record of leading cross-functional teams.

Conditions

Base salary range is $179,280 - $256,370 USD.

The company values diverse backgrounds and career paths in its hiring.

Benefits

• Eligible for a quarterly bonus tied to innovation goals.
• Equity grants.
• 401k plan.
• Health and wellness coverage, including medical, dental, vision and life insurance.
• Parental leave, legal services and time off plans.