Head of Marketing

Description

Your mission

As Head of Marketing, you will build our marketing function, defining how we show up to customers, partners, investors, and future employees, and shaping the brand behind our humanoid robots.

Our first focus is industrial, but our audience is much broader. We are building a general-purpose humanoid platform that calls for deep technical credibility with the clarity, trust and desirability of a world-class consumer technology brand. Working closely with our founders, design, product, engineering, and commercial teams, you will turn product progress into distinctive positioning, compelling stories and high-impact launches.

Responsibilities

• Brand & Positioning
• Build and lead Vesoma's marketing function, strategy and roadmap
• Own and evolve Vesoma's positioning, messaging and narrative for customers, partners, investors and future employees, while building awareness, trust and desirability with a broader global audience
• Translate the existing Vesoma brand into a consistent marketing strategy and presence across key audiences and channels
• Work closely with the design team to maintain and strengthen Vesoma’s brand identity, product expression, tone of voice and guidelines across website, app, launches, content including video, demonstrations, events and core assets
• Translate complex robotics, hardware and artificial intelligence capabilities into clear customer value propositions and stories people remember
• Work with product and commercial teams to understand priority markets, buyers, users, customer needs and competitive landscape
• Partner with product and engineering to ensure public claims, demonstrations and comparisons are technically accurate and defensible
• Determine what Vesoma communicates publicly, when and to whom
• Content & Channels
• Own the website and all public-facing content
• Own and grow our public channels
• Lead video and visual storytelling around our humanoid robots, working closely with engineering teams in Munich and Cyprus
• Build sales materials with the commercial team: decks, one-pagers and demo videos
• Go-to-Market & Communications
• Lead PR and media relations, including founders' visibility and major announcements
• Plan Vesoma's presence at robotics, automation, and AI events and trade shows
• Partner with HR on employer branding, turning Vesoma's mission, technology, culture and people into a compelling story to attract top engineering talent
• Leadership & Stakeholder Management
• Act as the primary marketing partner to the founders and function leads in Munich and Cyprus
• Build and manage a small marketing team, starting with a Video Producer / Editor, plus external agencies and freelancers
• Own the marketing budget, roadmap, KPIs, and reporting cadence for leadership visibility
• Your profile

Requirements

• 7+ years of experience in marketing, including 3+ years leading a marketing function
• Proven experience building a brand or marketing function from scratch at an early-stage company
• Strong experience spanning B2B product marketing and consumer or mass-market brand building
• Experience marketing technically complex products and turning technical capabilities into clear, differentiated value, strong positioning, successful launches and go-to-market
• Fluent in English (written and spoken), with the ability to explain complex technology simply and credibly
• Hands-on experience across content, video, PR, events and digital channels
• Experience managing agencies and freelancers
• Comfortable being both strategic and deeply operational; this is not a team-of-many role yet
• Nice-to-haves
• Background in robotics, deep tech, hardware, industrial automation, automotive or consumer technology
• Experience launching a company or product publicly for the first time
• A strong network in European tech, robotics or industrial media
• Mindset
• You are comfortable with ambiguity and motivated by building.
• You turn deep technology into stories people understand, trust and remember.
• You earn trust with founders and engineers while thinking deeply about customers and audiences.
• You combine strong judgement with hands-on execution and do not wait for the brand to take shape, you help define it.
• Why us?
• The Team: Work directly alongside founders with a proven track record of building unicorn-scale companies and defining global robotics standards.
• Smart Strategy : We operate as disciplined fast followers. Capital is timed to the deployment inflection point, avoiding early-mover dead ends to scale fast on proven foundations.
• Resources : We are substantially internally funded and attract top-tier investors to avoid any capital constraints for our mission.
• Historic Opportunity : Join at the dawn of a new industry comparable to the rise of the automobile. Help shape the European champion in this trillion-dollar market.