Senior Marketing Manager

Description

You will be the Senior Marketing Manager for Switzerland, part of the GSA Marketing team that runs marketing for the company across Germany, Austria and Switzerland.

The team grows the business by keeping existing clients, raising revenue and winning new clients in current and new verticals. It runs B2B and B2C marketing, both for clients and for the company's own brand.

The company sells tickets and provides enterprise tools and services for live entertainment, and it is part of the world's largest live entertainment company.

You will shape the local marketing strategy, own the Swiss marketing budget with local executive leadership, build brand awareness, and drive B2C sales and B2B lead generation.

Responsibilities

• Shape the Swiss marketing strategy to meet yearly targets, working closely with the teams in Germany and Austria.
• Manage the local marketing budget, prioritising initiatives that directly support commercial and B2B results.
• Adapt international brand campaigns to suit Swiss culture and build brand awareness.
• Plan and build campaigns for local events that hit ticket sales targets.
• Grow relationships with Live Nation presale partners in Switzerland, including sponsorship and barter deals.
• Link marketing and sales in Switzerland so marketing work matches sales targets and pipeline needs.
• Work with the GSA marketing team to keep Swiss activity aligned with GSA and global strategy.
• Track the Swiss market and competitors, especially sales and partner activity, and feed insights into GSA planning.
• Build and maintain relationships with local promoters, venues and partners, and spot joint marketing and business opportunities.
• Represent the company at relevant industry, sales and partner events in Switzerland.
• Report on KPIs, analyse results and use the findings to improve strategy.
• Support sales in client pitches with marketing insight and expertise.
• Represent the brand locally at external conferences and in media.

Requirements

• At least 5 years of marketing experience, ideally in brand, event or B2B marketing.
• Strong knowledge of the Swiss event, sports and music scene.
• Experience in both B2B and B2C marketing and a solid grasp of how marketing supports sales and commercial goals.
• Experience planning and running events, ideally in entertainment, live or sports.
• Confidence representing a brand externally, with strong stakeholder and relationship skills with partners, promoters, venues and media.
• Professional English, Swiss German and French are required; other languages are a plus.
• Willingness to travel regularly within Switzerland and to Germany and Austria (HQ) as needed.
• A proven record of leading campaigns and hitting marketing KPIs.
• Clear communication that adapts to audiences from internal teams to external partners and clients.
• A positive, motivating team player who wants to help build a good team culture.
• Creative problem solver who finds solutions for partners, clients and internal teams.
• Proactive, innovative and hands-on, with an entrepreneurial mindset.
• Comfortable working in a fast-paced, dynamic industry.

Conditions

Full-time role, 42.5 hours per week.

Reports to the Marketing Director and the Advertising GSA, within the Marketing division.

Regular travel within Switzerland, plus travel to Germany and Austria (HQ) when required.

The company applies equal opportunities and welcomes applications regardless of background or circumstances.

The company may use AI tools to support application screening, but all hiring decisions get human review.

The company will never ask candidates for payment or equipment purchases during hiring, and recruiters contact candidates only from official company or affiliated brand email domains.