Senior Manager Marketing Teamsport Licensed

Description

The role is Senior Manager of Marketing for the Teamsport business, leading marketing campaigns and activations with major football associations and clubs.

You will be the central marketing manager for the Teamsport team, which works alongside Creative Services and Business colleagues, and you will keep the work aligned with the company's brand goals.

The company is a global sports brand making footwear, apparel and accessories. It operates in more than 120 countries, has around 22,000 employees, and owns two other brands.

Responsibilities

• Plan short and long-term communication for the global football teams to get the most from brand sponsorship spending, working with the wider marketing team.
• Build action plans for football events and seasonal campaigns across men's and women's teams, covering product launches, team and national side milestones, key fixtures, cultural moments, and fast-moving trends.
• Write and share authentic, engaging stories and content about the products and teams that connect with consumers and grow sales and visibility of the partnership, working with the Integrated Marketing team.
• With the Teamsport marketing team and agency partners, produce high-quality visual, video, digital and social content about the brand, the teams and the federations, and write the supporting communication plans.
• Coordinate and lead the planning and delivery of activations around major football moments and tournaments, working with internal teams at global and local level and with partner teams and club contacts.
• Contribute ideas in team brainstorms and strategy sessions, and advise the Teamsport marketing team on football teams and federations.
• Develop marketing materials from product concepts and deliver activations with the wider team, so the brand gets strong visibility and reaches the right consumers.

Requirements

• A bachelor's degree in business administration, marketing or a similar field.
• 5 to 7 years of professional experience in marketing, communications or a related function.
• A strong passion for football.
• An understanding of digital, social media and PR channels, and of how they matter in a shifting media landscape and to consumers.
• The ability to research, write and edit communication plans.
• Cultural awareness and the ability to spot trends.
• The ability to work in a fast-changing, dynamic environment.
• Strong communication skills and excellent written and spoken English.
• Desired: experience across PR, retail, fan or consumer work, and influencer activations.

Conditions

The company gives equal opportunities to all applicants regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability.