Marketing Manager Soccer & Basketball

Description

You will join the Sport Category team as a marketing manager for soccer and basketball, supporting these sports across North America.

You report to the Teamhead Marketing, Sport Category. You turn global and regional direction, consumer insight and business priorities into seasonal plans that keep the category relevant to players and fans and support sales.

The company is a global sports brand making footwear, apparel and accessories. Its group also owns a golf brand and a design studio, operates in 120+ countries and employs around 22,000 people.

Success means well coordinated seasonal plans tied to category and business goals, product storytelling that draws in players and fans, priority launches, campaigns, athlete and team moments, events and activations delivered on time and to a high standard, strong coordination with marketing, Sports Marketing, DTC, wholesale and account teams, budgets, timelines, deliverables and KPIs managed accurately, and campaign learning that shapes future planning.

Responsibilities

• Build annual and seasonal soccer and basketball plans that fit category strategy, consumer needs, launches and commercial targets.
• Turn global direction into North America briefs, launch roadmaps, activation plans, channel guidance and deliverables.
• Run integrated go-to-market work for priority soccer and basketball franchises, campaigns, athletes, teams, tournaments and seasonal moments.
• Manage agencies and cross-functional workstreams, including scope, timelines, approvals, risks and stakeholder updates.
• Bring consumer, product and marketplace insight into positioning, messaging, creative and product stories.
• Work with Sports Marketing on athlete, player, team and federation stories so assets support category and product priorities.
• Work with Wholesale and Account Marketing to shape retail programs, account plans, sell-in tools, consumer events and seasonal activations.
• Coordinate communications, creative, media, social, DTC, visual experience and consumer journey teams so plans connect across every touchpoint.
• Track player and fan behavior, sport and youth culture, marketplace shifts and competitor moves to inform recommendations.
• Own assigned budgets, KPI tracking, campaign recaps and post-season reviews.

Requirements

• 4+ years in category, brand, product, integrated or consumer marketing.
• Bachelor's degree in marketing, business, communications, sports management or a related field is preferred.
• Strong knowledge of soccer and basketball consumers, sport and youth culture, performance footwear and apparel, product storytelling and marketplace dynamics.
• Hands-on experience running integrated seasonal plans across digital, social, retail, experiential, communications and commercial channels.
• Strong project management, with the ability to juggle several priorities, agencies, budgets, timelines and stakeholders.
• Able to work with marketing, product, merchandising, sales, retail, sports marketing and global or regional teams.
• Clear writing, speaking, presenting and briefing, with close attention to detail.
• Analytical, able to review consumer, category, marketplace and campaign data and act on what it shows.

Conditions

Base pay ranges from $62,700 to $83,380, plus bonus and benefits.

Actual pay may vary based on job-related knowledge, skills and experience.

The company provides equal opportunities regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability.

Benefits

• A bonus and benefits are offered alongside base pay, with details set out in the corporate benefit summary.