Senior Manager Marketing Planning & Performance (m/f/d)

Description

The company is Europe's No.1 e-pharmacy. Marketing planning covers several countries, channels and disciplines, and different market situations, budget priorities and planning methods need to come together in one view that supports faster, better decisions.

This senior individual-contributor role sits in the Marketing Analytics & Technologies team and has no direct reports. You will build the planning function and own the full marketing planning cycle, from annual operating plans and in-year forecasts to regular budget and performance reviews. Working with Country Marketing Representatives, channel teams, Country Management and Controlling, you will set one planning framework that still leaves individual markets room to adapt. CDM, CLV and contribution targets form the common steering logic, supported by attribution, incrementality testing and Marketing Mix Modelling. Your influence comes from expertise, clear governance and getting stakeholders to agree on shared decisions, not from analysis or reporting alone.

Responsibilities

• Define and run the marketing planning process, including the calendar, templates, roles, governance and decision rules for annual planning, in-year forecasting and regular budget reviews.
• Consolidate country and channel plans into one integrated marketing plan, challenge assumptions, and align priorities, budgets and financial targets with Controlling and key marketing stakeholders.
• Build budget and marketing-mix recommendations from CDM, CLV, contribution targets and channel metrics. Track plan against actuals and start adjustments during the year.
• Lead cross-functional planning reviews with Country Management, channel teams and other stakeholders. Structure trade-offs and use MMM, incrementality and attribution insights to support clear investment decisions.
• Define planning tool and data requirements with Analytics and Technology, reduce manual work and keep simplifying the planning setup across markets.

Requirements

• At least five years in marketing planning, marketing controlling, e-commerce or commercial FP&A, ideally in retail, e-commerce or another multi-channel, performance-driven setting.
• A proven record of owning planning and forecasting processes, managing budgets, and turning plan-versus-actual results into concrete actions.
• Solid understanding of marketing channels and metrics such as CAC, ROAS and contribution margin, and the ability to link commercial, financial and customer-value views.
• Experience coordinating complex processes across countries, business units or functions. You can influence senior stakeholders, resolve competing priorities and drive decisions without formal authority.
• A pragmatic, structured approach and the ability to turn ambiguity into workable solutions. Fluent English.
• German is a strong plus.
• Experience with BI, SQL or planning tools such as Anaplan or Planful is an additional advantage.

Conditions

Senior individual-contributor role with no direct reports.

Based in the Marketing Analytics & Technologies team, working with stakeholders across several countries.

Benefits

• Welcome days: a comprehensive onboarding programme to help you connect with colleagues from the start.
• Sports: an Urban Sports Club M membership and access to a broad range of sport and wellness activities.
• Flexible working: a flexible setup wherever the job permits, plus up to 20 days per year working from another EU country.
• Personal development: internal and external training to support your professional and personal growth.
• Employee discount: 10% on over-the-counter, beauty and personal-care products in the online shop, and 20% at nu3.