Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments

Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 10-30-2026

The Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments serves as the day-to-day business partner to LAC Product & Solutions teams, responsible for pulling through consumer marketing activity in support of product marketing goals across Debit, Next Gen, eCommerce, and New Digital Payment Flows. This role translates segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans that drive business outcomes.

This role reports to the Senior Director, Consumer Payments Marketing and works closely with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to ensure integrated planning and execution against Visa's growth priorities in debit, younger consumers, eCommerce, and emerging payment modalities.

This leader will develop marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers, strengthen Visa's competitive positioning in debit, accelerate digital commerce growth, and drive adoption of new digital payment flows across LAC.

Responsibilities

• Debit Marketing Strategy:
• Develop and execute Visa's Debit consumer marketing strategy across LAC, strengthening positioning, driving growth, usage, and preference in a competitive debit landscape.
• Partner with Product & Solutions as the primary marketing business partner for Debit products, ensuring marketing activity supports product adoption and transaction growth goals.
• Identify and activate competitive positioning opportunities that differentiate Visa Debit from alternative payment methods and competitors.
• Develop campaigns and programs that drive debit usage, top-of-wallet positioning, and consumer preference across LAC markets.
• Next Gen Consumer Marketing:
• Develop and execute marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers (Gen Z and young Millennials) across LAC.
• Translate cultural insights, digital behaviors, and platform preferences of Next Gen audiences into marketing strategies and creative approaches.
• Partner with Content, Social, and Creator teams to develop channel-native approaches that resonate authentically with younger audiences.
• Leverage entertainment, gaming, music, and lifestyle partnerships to build Visa's relevance and preference among Next Gen consumers.
• Develop innovative marketing approaches that meet Next Gen consumers on the platforms and in the formats where they are most engaged.
• E-Commerce Marketing Strategy:
• Develop and execute eCommerce marketing strategies that accelerate Visa's digital payments growth and strengthen online transaction preference across LAC.
• Partner with Product teams to translate eCommerce capabilities (click-to-pay, tokenization, checkout optimization) into consumer-facing value propositions.
• Identify and activate marketing opportunities around key eCommerce moments, platforms, and merchant partnerships.
• Drive consumer education and awareness campaigns that position Visa as the preferred and most trusted payment method for online purchases.
• New Digital Payment Flows:
• Develop marketing strategies that drive consumer awareness, understanding, and adoption of new digital payment innovations across LAC.
• Translate product capabilities for new payment flows (P2P, real-time payments, digital wallets, tap-to-pay, etc.) into compelling consumer-facing value propositions.
• Partner with Product teams to support go-to-market strategies for emerging payment technologies and form factors.
• Identify and activate consumer education and awareness opportunities that accelerate adoption of new payment behaviors.
• Consumer Insights & Market Activation:
• Partner with research and analytics teams to deepen understanding of Debit, Next Gen, eCommerce, and new payment consumer behaviors, needs, and preferences across LAC markets.
• Translate consumer insights into actionable marketing briefs, campaign strategies, and go-to-market plans.
• Work with market teams to adapt and activate segment strategies for local relevance across LAC countries.
• Monitor competitive landscape and consumer trends to identify opportunities and inform strategic recommendations.
• Cross-Functional Collaboration & Execution:
• Lead integrated planning with media, creative, content, and sponsorship partners to ensure Debit, Next Gen, eCommerce, and new payment priorities are embedded across campaigns and activations.
• Partner with Client Marketing to identify opportunities where segment strategies can support client growth objectives.
• Collaborate with Sponsorships and Entertainment teams to leverage partnerships for Next Gen audience engagement.
• Develop measurement frameworks that demonstrate the connection between segment marketing investments and business outcomes.
• What Success Looks Like:
• Debit marketing strategies drive measurable growth in usage, preference, and competitive positioning across LAC markets.
• Next Gen marketing initiatives drive relevance, adoption, and engagement among younger consumers through culturally authentic approaches.
• E-Commerce marketing strategies accelerate digital transaction growth and strengthen Visa's online payment preference.
• New digital payment marketing accelerates consumer awareness and adoption of emerging payment technologies.
• Strong alignment between marketing and product teams ensures segment priorities are embedded in go-to-market execution.
• Clear measurement frameworks demonstrate ROI and business impact of segment marketing investments.
• Visa is recognized as culturally relevant and preferred among Next Gen consumers, the leading debit brand, and the trusted choice for online payments across LAC.
• Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Requirements

• Basic Qualifications:
• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• Preferred Qualifications:
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD;
• Experience in consumer marketing, product marketing, or strategy in financial services, technology, fintech, payments, eCommerce, or digital platforms.
• Strong understanding of younger consumer audiences, digital behaviors, eCommerce trends, social platforms, and emerging cultural trends in Latin America.
• Experience developing marketing strategies for digital products, payment technologies, eCommerce platforms, or fintech.
• Proven experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
• Strong strategic thinking with the ability to connect consumer insights, cultural trends, and digital behaviors to marketing activation.
• Experience operating in matrixed organizations and influencing stakeholders Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
• Strong analytical skills with comfort translating data, research, and behavioral trends into strategic recommendations.
• Excellent written and verbal communication skills with strong presentation capabilities.
• Self-starter with strong follow-through and a bias toward action; able to think strategically and execute methodically.
• Fluency in English and Spanish required; Portuguese preferred.
• Information for US Applicants
• For roles located in the US, the estimated salary range for this position is $130.900,00 to $ 210.000,00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
• Work Hours
• Varies upon the needs of the department.
• Travel Requirements
• This position requires travel 5-10% of the time.
• Mental/Physical Requirements
• This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
• Visa is an EEO Employer