Senior Digital Marketing Specialist

Description

Hybrid role based out of one of the company's office locations. Preferred candidates are in Tampa, FL or within the EST time zone.

TeamMate, a business unit of the company, is hiring a Digital Marketing Specialist who runs paid digital advertising. You will plan, launch and improve global B2B campaigns aimed at brand awareness, qualified demand and pipeline growth. The work is hands-on and covers paid search, paid social, display, retargeting and account-based advertising on platforms including Google Ads and LinkedIn Ads.

The right person is a results-focused B2B marketer who pairs solid campaign execution with analytical thinking. You will sit within the advertising team and report to the advertising lead, helping build audiences and keywords, working with others on ad creative and landing pages, running tests, watching performance and suggesting practical changes that stay within agreed strategy and budgets.

The company is a global provider of audit management, assurance and GRC software, used by customers in more than 150 countries. Its TeamMate solutions help audit, risk, compliance, controls and GRC teams work more efficiently and gain insight. In this role you will help grow TeamMate's digital reach, reach priority audiences and support growth in audit, governance, risk, compliance and information security markets.

Responsibilities

• Help plan, set up, launch and continuously improve paid digital campaigns on Google Ads, LinkedIn Ads, display, retargeting and other relevant B2B channels
• Run campaigns according to the advertising strategy, channel plans, budgets, audiences and performance targets
• Research keywords and manage paid search, covering campaign structure, ad copy, bid changes, negative keywords, quality score and search-term review
• Build and refine B2B audiences using job function, seniority, industry, company size, location, account lists, site behaviour and first-party data
• Track budgets and pacing, spot risks and openings, and propose changes
• Work with content, creative, product marketing and web teams on ad copy, visuals, offers and landing pages
• Set up and run A/B tests on audiences, messaging, creative, formats, offers, bidding and landing pages
• Set up and maintain tracking, including UTMs, conversion actions, pixels, platform events and naming conventions, and check everything before launch
• Report on paid media results such as reach, engagement, click-through rate, cost per click, conversion rate, cost per lead, lead quality, influenced pipeline and return on investment
• Review campaign results and send short, clear insights and recommendations on targeting, creative, conversion and spend efficiency
• Work with regional marketing teams on localised campaigns that follow global brand, messaging, tracking and governance standards
• Coordinate with media partners, agencies and platform representatives
• Keep up with changes to ad platforms, privacy rules, measurement methods and new B2B advertising options, and share useful updates with the team

Requirements

• Degree in Marketing, Business, Communications, Analytics or a related field
• 5+ years of hands-on paid digital advertising experience, ideally in B2B software or SaaS
• Proven experience running Google Ads and LinkedIn Ads campaigns from planning through optimisation and reporting
• Solid grasp of paid search, paid social, display, retargeting, audience segmentation, account-based marketing and full-funnel demand generation
• Forward-thinking: you proactively explore and test emerging ad platforms, such as OpenAI and Reddit, to widen reach, lift engagement and improve results
• Experience tracking media budgets, managing pacing, forecasting results and making recommendations from data
• Working knowledge of conversion tracking, UTMs, pixels, tag management, attribution and campaign quality assurance
• Ability to analyse complex campaign data and explain clear, practical recommendations to marketing and business stakeholders
• Strong copywriting and creative judgement, with the ability to sharpen ad messaging and contribute to good digital assets
• Excellent project management and organisation, with the ability to juggle multiple campaigns, deadlines, regions and stakeholders
• Collaborative, takes ownership of assigned work and works well with cross-functional and remote teams
• Preferred: experience with landing-page optimisation, A/B testing and conversion rate optimisation
• Preferred: familiarity with privacy-conscious advertising, consent requirements and regional data protection considerations
• A plus: experience in audit, risk management, information security, compliance or GRC
• Interview policy: candidates are expected to take part in interviews without AI tools or outside prompts, with virtual backgrounds removed. Use of AI-generated answers or third-party help during interviews will lead to disqualification. Candidates may be asked to attend an onsite interview at a the company office.

Conditions

Pay range: $71,300.00 to $124,500.00 USD

This role is eligible for a bonus

The pay range reflects the position's primary location. The actual base salary offer depends on factors including skills, experience and the actual hiring location. The recruiter can give details of the offer for the job location during hiring.

Hybrid working from one of the company's office locations

Benefits

• Medical, dental and vision plans, 401(k), FSA/HSA, commuter benefits, tuition assistance, vacation and sick time, and paid parental leave
• Full benefit details are available on request