Senior Marketing Manager, Strategic Content Development, U.S

Description

The company is a global professional services firm for real estate, infrastructure, and energy and natural resources, with more than 22,000 people in over 60 countries. Its capabilities include program, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero, and digital solutions.

The company is majority-owned by CBRE Group, Inc., and works with CBRE on program, project, and cost management for clients worldwide.

The United States is a high-growth market for the company. The goal is to become the leading asset advisory and capital programs provider across real estate, infrastructure, and energy and natural resources. This role sits within a multi-disciplinary marketing and proposal development function that builds the brand and helps client-facing professionals win new work and grow existing accounts.

This is a senior role leading strategic content for thought leadership, executive communications, presentation storytelling, and market-facing messaging. The content is for internal and external audiences across several channels.

You will work closely with senior leaders, subject matter experts, and marketing staff to turn complex ideas into clear stories that present the firm as a trusted advisor and industry leader. You will shape and communicate the firm's view on market trends, client challenges, and industry opportunities.

The ideal candidate is a strong writer and storyteller who works well with others and has supported senior stakeholders in a professional services setting. You will be as comfortable interviewing technical experts and drafting keynote speeches as you are building executive decks and refining value propositions for clients and prospects.

Responsibilities

• Build and carry out content plans that match business priorities, growth goals, and market openings.
• Work with business leaders and subject matter experts to spot relevant industry trends, client challenges, and new topics.
• Lead the briefing and writing of thought leadership pieces, such as articles, white papers, reports, perspectives, blogs, and executive commentary, alongside the experts who own the ideas.
• Set up and manage editorial calendars that support market visibility and business goals.
• Make sure content follows the firm's brand, voice, strategic positioning, and quality standards.
• Track industry developments and competitor moves to find new content opportunities.
• Help selected spokespeople plan and prepare for events and thought leadership initiatives.
• Write keynote speeches, conference presentations, panel talking points, executive briefs, and presentation scripts.
• Work with spokespeople to shape clear narratives for specific audiences and business goals.
• Advise on messaging, storytelling, and positioning as a trusted advisor.
• Build persuasive presentation storylines that make complex topics clear.
• Create PowerPoint presentations for conferences and internal leadership events.
• Turn technical, operational, and commercial content into engaging visual stories.
• Set presentation best practices and keep key communications consistent.
• Work with designers and marketing colleagues to raise the quality and impact of presentations.
• Lead the development and refinement of sector, service line, and corporate value propositions.
• Run messaging workshops with subject matter experts.
• Build messaging frameworks that show market differentiation and client value.
• Support marketing and lead generation campaigns with strong positioning and content.
• Keep messaging consistent across marketing, communications, and pursuit materials.
• Build good working relationships with key stakeholders across the business.
• Run interviews and workshops to surface insights and develop content.
• Work with regional and global marketing teams to make the most of content opportunities and keep them aligned.
• Juggle several priorities and deadlines without lowering quality.
• Act as the center of excellence for storytelling and thought leadership content.

Requirements

• Bachelor's degree in communications, journalism, marketing, English, public relations, or a related field.
• 8-12+ years of experience in strategic content, thought leadership, executive communications, corporate communications, or professional services marketing.
• Experience in consulting, engineering, construction, real estate, infrastructure, legal, accounting, or other professional services organizations.
• Experience building thought leadership programs.
• Experience using generative AI platforms for ideation and research.
• You audit AI-generated copy for factual accuracy.
• Proven record of writing for senior executives and subject matter experts.
• Excellent writing, editing, and storytelling skills.
• Strong interviewing and relationship-building skills.
• Advanced PowerPoint and presentation storytelling skills.
• You turn complex information into content that is clear, concise, and compelling.
• Experience managing many stakeholders and competing priorities.
• Solid grasp of business, marketing, and client-focused communications.
• Preferred: experience supporting C-suite or senior executive communications.
• Preferred: familiarity with business development, pursuits, and client engagement.
• Preferred: experience working in a matrixed or global organization.
• Core competencies: strategic thinking, executive communications, storytelling and narrative development, thought leadership, stakeholder management, business acumen, presentation development, influence and collaboration, project management, and editorial excellence.
• Success in this role means you can raise the firm's brand reputation through strong thought leadership and strategic content, grow executive influence through compelling speaking engagements, sharpen market differentiation with clear value propositions, improve executive presentations and business communications, build strong partnerships with subject matter experts, and deliver content that supports brand reputation, client engagement, and growth.

Conditions

On-site requirements may change based on client needs.

SOX control responsibilities may be part of the role and must be followed where they apply.

The firm is an equal opportunity employer that welcomes applications from all parts of the community.

Benefits

• The company promotes a healthy, productive, and flexible working environment that respects work-life balance and gives each person a voice in change.