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B2B Growth Marketing Lead

  • Office
  • 6+ years

Salary

$140,000 - 170,000/ year

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Description

About the Role

Lead the B2B growth marketing strategy for an early-stage AI company with strong market demand. You will work closely with product, performance, brand, content, and sales partners to build and scale a full-funnel growth engine.

Responsibilities

  • Define the ideal customer profile, qualified lead criteria, scoring approach, and sales handoff process.
  • Generate demand through paid marketing, SEO, content, events, and support for outbound efforts.
  • Build landing pages, email sequences, and retargeting programs that move prospects toward sales conversations.
  • Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful sales collateral.
  • Track pipeline and cost per lead by channel, and reallocate investment toward the approaches that convert.

Requirements

  • Four to eight years of B2B growth marketing experience, including ownership of a genuine 0-to-1 build at an early-stage company or when launching a new segment.
  • Experience building new products, programs, or marketing initiatives from the ground up.
  • Hands-on knowledge across full-funnel growth, including SEO, paid search, landing pages, email, webinars, lead scoring, and analytics.
  • Experience with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.
  • Established relationships or a professional network in the education market are valued.
  • Authorized to work in the United States without visa sponsorship.

Conditions

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

On-site in New York, New York.

Where you’d work

From the office

The office

No visa sponsorship

About the company

Company hidden

Office in New York, United States

Your chances

Still hiring, not crowded yet, and you'd be among the first.

  • 17 checks run
  • 8 good signs
  • 1 red flag

Still hiring?

11 checks

Actively hiring

In its favour4

  • Still on the company's own careers site, checked 1 h agoModerate evidence
  • Found in the last 48 hours, before the big job boardsModerate evidence
  • Specific about the basics: pay, place, level, stack and contract all statedSlight evidence
1 moreFewer
  • A tight salary range, set for one seat: $140K to $170KSlight evidence

Against it1

  • Listed for the 6th time after earlier listings of it closedModerate evidence

How crowded?

6 checks

Low

In its favour4

  • In its Early Window: not on the big job boards yetStrong evidence
  • In the office in New York: only people nearby can take itSlight evidence
  • Lead level: far fewer people qualifySlight evidence
1 moreFewer
  • Asks for SEO, which fewer than 1% of open roles doSlight evidence

Fits Me

How well does this role fit you?

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  • Your field
  • Level
  • Stack
  • Work model
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  • Must-haves
Check My Fit
Details12 facts · Role, Location, Compensation, Employment
Tech stack
  • SEO
  • Paid ads
Seniority
Lead
Type
Full-time
Specialty
Growth
Region
United States
Pay period
Annual
Show 6 more factsShow less

Role

Category
Marketing
Specialty
Growth
Seniority
Lead
Experience
6+ years
Tech stack
  • SEO
  • Paid ads

Location

Work model
Office
Region
United States
Office
  • New York, United States
Visa sponsorship
Not sponsored

Compensation

Salary
$140,000 - 170,000 / year
Pay period
Annual

Employment

Type
Full-time

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