Regional Marketing Director - LatAm & MEA

Description

The company builds a network for moving and managing money internationally, helping individuals and businesses send payments across borders for less.

This role leads regional marketing for LatAm and MEA across all products offered in those markets. You will manage a team of Regional Marketing Leads and act as the link between central teams and local needs, so campaigns fit each market and support company goals.

You will help build the regional marketing function from the start and grow a strong team at a fintech company known for innovation.

Responsibilities

• Set the regional marketing strategy for LatAm and MEA, making sure it suits local conditions and company-wide goals.
• Recruit, manage and coach Regional Marketing Leads who run local plans, deliver campaigns and drive regional growth.
• Build a team that can launch new channels, tests and activations in market, with a clear learning plan and ways to measure results.
• Give functional direction and matrix oversight to the wider marketing team in these markets, serving as the senior source of guidance and mentoring.
• Encourage a bias for action: run new ideas on the ground quickly, learn fast and clear blockers so the team can execute.
• Produce a local marketing strategy for each market covering audiences and segments, messaging and positioning, funnel and brand KPI diagnosis, and a full-funnel plan.
• Write a regional growth playbook from insights, best practice and experiments that complies with local rules and regulations.
• Manage and improve regional marketing budgets, allocating resources well across ongoing work and new initiatives.
• Connect central media, creative, PR and growth teams with regional needs, setting priorities and simplifying communication and decisions.
• Work with Product teams so marketing matches product roadmaps and customer insight, acting as the senior partner to the Regional Product Directors.
• Argue for regional needs across the marketing organisation and report performance to senior leadership.
• Build lasting relationships with local agencies and partners.
• Deepen customer understanding through direct feedback and work with the Insights and Research teams.
• You will be measured on: new activity delivered across regions and its effect on new customers and retention; the return and efficiency of regional budgets; gains in brand awareness, engagement and sentiment, backed by customer feedback; the quality of regional insights used by global product and marketing teams; and the performance, retention and goal delivery of the regional team.

Requirements

• Extensive experience in growth or marketing, including leading teams across several regions.
• Strong record of setting regional or local marketing strategy and owning its delivery, ideally in fintech or tech.
• Ability to grasp complex technical products and data and turn them into clear, compelling customer offers.
• Proven skill in managing people and aligning cross-functional stakeholders.
• Deep knowledge of performance marketing, brand marketing and local market conditions.
• Strong data skills: you can analyse market results and turn them into practical plans.
• Comfortable in a fast-moving, decentralised organisation, balancing long-term vision with hands-on work.
• Strong stakeholder management, and the ability to lead through ambiguity while empowering teams.

Conditions

The company values diverse, equitable and inclusive teams and celebrates differences.