Insomniac - Marketing Campaign Specialist, Concerts

Description

The company produces immersive music festivals, concerts and club nights worldwide, with large-scale lighting, pyrotechnics, sound design and art installations.

It has staged about 10,000 concerts, club nights and festivals a year for roughly seven million attendees, and has held events in 13 countries on five continents since it started.

Its flagship festival in Las Vegas is the world's largest dance music festival, drawing more than 525,000 fans over three days.

Founded by Pasquale Rotella, the company has been based in Los Angeles since 1993.

The company puts the fan experience first and wants someone who loves dance music and marketing and works well on their own initiative.

Responsibilities

• Plan and run 360 campaigns for shows and festivals, leading teams across digital ads, social media, integrated technology and street marketing.
• Work with the executive producer, marketing leads, artists and managers, and share key marketing goals and targets with internal and external partners.
• Adapt messaging, assets and promotion to suit the subculture, visual style and sound of each brand you handle.
• Build campaign stories around lineups, B2B sets, label crossovers and exclusive stage takeovers, keeping up with house and techno artists.
• Pick strong track IDs, live set clips and production moments to make short vertical videos for niche house and techno audiences.
• Work with genre media such as Resident Advisor and Dice, plus house and techno blogs and pages, to promote announcements and grow community engagement.
• Manage budgets across your projects so resources are spent efficiently and accurately.
• Lead internal and external meetings as the main speaker, setting out objectives and solutions.
• Review weekly ticket sales, site traffic, social engagement and digital ad data, and change plans based on what it shows.
• Track new trends and techniques and share useful findings with the team.
• Keep communication clear and accurate across all project stakeholders.
• Oversee third-party marketing campaigns on your projects.
• Suggest improvements to the marketing workflow.
• Report on audience growth and engagement.
• Work with in-house design and new media (video and moving image) teams on marketing assets, submitting creative requests accurately, strategically, thoroughly and on time.
• Hire and manage freelance video, design and other specialist contractors for project assets.
• Run on-site marketing across media, social and street teams at relevant events.
• Obtain approvals for marketing and social media assets.

Requirements

• 3+ years of relevant experience in marketing, music, or both.
• Very careful with detail in a fast-paced setting.
• Strong knowledge of electronic music, artists, genres and culture, and of the company's brands.
• Clear, friendly speaker who solves problems and is comfortable leading meetings.
• Proven record of leading and running complex, high-volume campaigns.
• Skilled at brand voice writing, marketing in the tone of a distinct brand or character.
• Able to juggle fast timelines, adapt quickly to change and handle requests from several teams at once.
• Able to deliver on tight deadlines in a systematic way.
• Able to take on tasks off-hours at short notice when needed.
• Preferred: experience with marketing, Photoshop, HTML or Google Analytics.
• Desired: deep knowledge of house and techno, including sub-genres, history, artist hierarchies and subcultures across house, tech house, deep tech, industrial techno and underground dance music.
• Desired: understanding of how visual tone and voice differ between daytime open-air house events and underground warehouse shows.
• Desired: up-to-date awareness of trending tracks, unreleased IDs, label imprints and new sounds across global and Southern California nightlife.

Conditions

Based in the Calabasas, CA office and reporting to the Marketing Manager, with on-site work at events. This is not a remote role.

Some evening and weekend work and travel to events, as required to meet deadlines.

Must be able to tolerate loud noise and busy settings.

May work in extreme temperatures on site at events.

U.S. applicants must have work authorization that does not require visa sponsorship by the company.