Manager, Growth and Segment Marketing

Description

The company's marketing organization is being restructured around performance and value creation for its businesses. This is a newly created function, and the team is building a group of outcome-focused experts who look for and deliver ways to grow the business.

The role supports the Growth and Segment Marketing team in building and running performance-driven, digital-first strategies that meet growth targets across business units. You will help lead all growth and segment work by working with cross-functional marketing partners to turn business and marketing goals into coordinated omni-channel plans based on data, customer insights and channel expertise.

The company is looking for a digitally fluent growth marketer with 5, 8 years of experience, strong project management skills, a record of running performance marketing programs and a drive to find practical, creative ways to grow the business.

Responsibilities

• Turn business unit priorities into omni-channel growth plans and campaigns tied to business objectives and measurable value.
• Own growth and segment audiences, oversee campaigns from start to finish, and help decide which opportunities to prioritize for growth.
• Link strategy to execution by coordinating channels, technology and partner teams to build audience-first journeys that bring in new sales, boost engagement and open cross-sell opportunities.
• Use insights and data to shape customer journeys, audience strategies and test-and-learn roadmaps, and turn recommendations into concrete experiments.
• Work with Marketing Analytics to track, measure and share performance results, and find ways to improve growth plans against financial and business targets.
• Work with Product Marketing to embed its needs into audience-led journeys.
• Apply digital marketing knowledge to recommend channel mix, campaign sequencing and activation priorities.
• Act as the day-to-day link between marketing, functional and channel leads to keep priorities clear, teams aligned and key growth initiatives moving.
• Work with other functional teams to keep campaigns connected and optimized across the full funnel.
• Coordinate with external agencies and internal teams to produce content, creative and experiences that meet defined objectives.
• Prepare leadership-ready updates, recaps and materials covering progress, risks, decisions and next steps for growth efforts.

Requirements

• 5, 8 years of experience running omni-channel B2C and/or B2B growth programs with measurable business impact.
• Experience designing end-to-end lifecycle journeys and managing the audiences that move through them.
• Experience supporting lead generation and/or ABM campaigns that produce MQLs and SQLs.
• Working knowledge of how to improve the performance of email, web, digital advertising and other digital channels.
• Ability to interpret customer data and insights, turn them into clear recommendations and action plans that create value, and tell the story behind them.
• Familiarity with marketing automation, personalization and analytics platforms and tools for building and managing campaigns and journeys. Adobe Cloud experience is a plus.
• Strong business acumen and comfort building business cases and explaining the value of marketing to stakeholders.
• An experimentation mindset and comfort working in a test-and-learn environment.
• Strong emotional intelligence, relationship-building skills, and the ability to influence through collaboration and align stakeholders around outcome-focused initiatives.
• Experience coordinating with external agencies and partners to deliver strong creative and campaign execution.
• Comfort working in complex organizations with many stakeholders, and the ability to move work forward regardless of hierarchy or reporting lines.
• Self-starter who stays organized, manages multiple workstreams independently and knows when to escalate.
• Excellent communication skills and the ability to work with stakeholders across marketing and the business.

Conditions

Hybrid role. The team typically works from the Newark, NJ office 3 days per week, with remote work allowed based on business and role needs.

The salary range is $114,500.00 to $188,900.00. Final pay may vary within this range based on factors such as location, candidate experience and skills.

The company may use identity verification technology during hiring, and will get your consent before any verification.

The company, Inc. of the United States is not affiliated with Prudential plc, which is based in the United Kingdom.

Benefits

• Competitive base salary with yearly bonus potential at every level.
• Medical, dental, vision, life and disability insurance, paid time off (PTO), and leave of absence, including parental and military leave.
• 401(k) plan with company match of up to 4%.
• Company-funded pension plan.
• Wellness program with up to $1,600 a year reimbursed for items that support personal wellbeing.
• Work/life resources covering parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education benefit that helps fund traditional college enrollment toward an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: shares can be bought at 85% of the lower of the beginning or end price of the purchase period.
• Eligibility for a discretionary annual incentive program, governed by its program rules, where any award depends on individual and organizational performance. Some benefits may not apply to part-time employees scheduled for fewer than 20 hours per week.