Marketing Lead

Description

The company is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. It helps organizations turn complex problems into real results by linking strategy with execution in AI, cloud, data, product development, and emerging technology.

The team is made up of people who hold their work to a high bar, take ownership, and push each other to improve. You will work with colleagues who bring different backgrounds and skills, and you will get chances to take on hard problems, grow your skills, and see what you build make a difference.

This is a Marketing Lead role that runs the planning and execution of the company's marketing programs. It is hands-on. You will turn growth priorities into a clear market story, coordinated campaigns, strong customer proof, sales enablement, and measurable engagement across the company's services, solutions, industries, and strategic partner channels.

You will run the day-to-day marketing function and work closely with Client Development, Alliances, solution leaders, delivery teams, recruiting, and executives. You will bring order to the marketing calendar, set priorities, hold brand and content to a high standard, and make sure work moves from idea to launch, measurement, and improvement.

Success means the company has a focused marketing plan and one consistent external story tied to business priorities and carried through to execution. Campaigns reach defined audiences and contribute to qualified pipeline. Client Development and solution leaders have current content and sales materials that help them start and advance conversations. Partner marketing produces coordinated activity and real opportunities. The website, social channels, events, content, and sales follow-up work as connected journeys with clear calls to action. Outdated assets do not stay active by default. Results and risks are visible, and the Marketing Coordinator has clear direction and room to grow.

Responsibilities

• Build and run an annual and quarterly marketing plan that matches growth priorities, solution areas, strategic partnerships, industry focus, and Client Development goals.
• Create and maintain a messaging structure that links the company story, solution portfolio, industry expertise, partnerships, customer outcomes, and proprietary intellectual property across all channels.
• Turn business priorities into an integrated marketing calendar that lists audiences, messages, offers, channels, owners, timelines, budgets, conversion paths, and success measures.
• Lead integrated campaigns across web, email, social media, events, webinars, partner channels, paid media, thought leadership, and account-based marketing.
• Work with Client Development and solution leaders on demand generation and account expansion programs that produce qualified pipeline and deepen customer relationships.
• Own each campaign from the first brief through launch and follow-up, connecting content, creative, audience, lead routing, seller engagement, and measurement.
• Guide the creation of blogs, case studies, customer stories, white papers, webinars, podcasts, presentations, landing pages, newsletters, and other market-facing content, favoring measurable customer outcomes over general technology messaging.
• Work with subject matter experts to turn technical knowledge and customer results into clear stories for executive, business, and technical audiences.
• Set up a repeatable customer-proof program that records quantified outcomes, customer views, technical credibility, and reusable evidence in a consistent case study and testimonial format.
• Keep the brand voice, messaging, visual standards, company descriptions, solution language, and market positioning consistent across the website, social channels, events, sales, recruiting, and internal materials.
• Give strategic partner practices visibility while keeping a clear, unified story about the company's wider capabilities, solutions, industries, and business value.
• Manage partner marketing, including joint campaigns, events, seller enablement, customer proof, co-marketing, and follow-up tied to measurable business goals.
• Oversee sales enablement materials such as presentations, one-pagers, case studies, proposal templates, battlecards, and executive pursuit content, and keep them current, useful, and aligned with positioning.
• Manage the company website, solution and industry pages, campaign landing pages, email programs, social presence, search visibility, and digital performance with internal and external resources.
• Improve digital conversion paths by aligning page messaging, offers, calls to action, forms, lead capture, routing, follow-up, and measurement from first contact through a qualified conversation.
• Set up a content governance and lifecycle process to audit, refresh, consolidate, repurpose, or retire outdated assets and make high-value current content easy to find and reuse.
• Build a social and editorial strategy that balances customer proof, solution education, subject matter expertise, executive perspective, partner activity, events, and company culture.
• Turn conferences, webinars, and partner events into integrated campaigns with defined audiences, pre-event outreach, on-site activity, seller coordination, post-event follow-up, content reuse, and trackable results.
• Create practical lead management and follow-up processes with Client Development and Sales Operations so that engagement is captured, routed, acted on, and measured.
• Define and track marketing KPIs and dashboards covering engagement, conversion, campaign performance, lead flow, pipeline contribution, partner activity, content performance, search visibility, and channel effectiveness.
• Use campaign, customer, market, and competitor insights to sharpen targeting, messaging, investment decisions, and future programs.
• Manage the marketing budget, vendors, agencies, freelancers, tools, timelines, and deliverables, with clear priorities and accountability.
• Lead, coach, and develop the Marketing Coordinator by setting priorities, clarifying ownership, removing blockers, reviewing work, and creating growth opportunities.
• Improve marketing processes, documentation, asset organization, automation, and AI-enabled workflows without adding unnecessary complexity.

Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Three to five years of steadily growing B2B marketing experience, including owning integrated campaigns and leading people, vendors, agencies, or complex cross-functional work.
• Experience in technology, consulting, professional services, data, AI, cloud, or another complex B2B setting.
• A track record of linking marketing strategy and execution to demand generation, sales enablement, customer engagement, and measurable business results.
• Strong writing, editing, messaging, and storytelling skills, with the ability to make technical material clear and compelling while keeping it credible.
• Experience planning and running work across content, email, social media, web, events, webinars, partner marketing, paid media, and account-based programs.
• Experience improving website messaging, content structure, conversion paths, calls to action, lead capture, SEO, and content lifecycle governance.
• A record of building customer proof and thought leadership programs from interviews with executives, customers, and technical experts.
• Strong project and program management skills, including setting priorities, managing dependencies, and finishing several initiatives at once.
• Experience managing budgets, vendors, freelancers, agencies, tools, and campaign resources.
• Sound analytical judgment and the ability to turn campaign and funnel data into practical recommendations.
• A collaborative, low-ego leadership style with high standards, direct communication, initiative, and follow-through.
• Preferred: experience with enterprise CRM, marketing automation, lead management, and campaign attribution platforms.
• Preferred: experience with WordPress or another content management system, web analytics, SEO tools, and paid digital advertising platforms.
• Preferred: familiarity with LinkedIn campaign strategy, account-based marketing, and B2B event or webinar programs.
• Preferred: experience supporting partner-led or co-marketing efforts within a technology ecosystem.
• Preferred: familiarity with design and content production tools such as Canva or Adobe Creative Suite.
• Preferred: experience marketing data, analytics, AI, cloud, Databricks, or productized technology solutions.
• Preferred: experience using AI-enabled tools for research, content development, personalization, campaign operations, reporting, or team productivity.

Conditions

For candidates based in Washington State, the expected pay range is $68,600 to $116,000 USD per year, with a midpoint of $92,300. Pay depends on skills, education, responsibilities, experience, and geographic market. New hires are usually not brought in at the top of the range. Starting pay is set by experience, skills, and internal equity, and the final pay and job title may vary based on the selected candidate's qualifications.

This is a hybrid role based in Bellevue, Washington. You are expected to work from the office at least two days per week, and more office days may be required based on business needs.

Benefits

• The company believes healthy, supported employees do their best work. Eligible employees may receive a full benefits package that can include medical, dental, and vision coverage, a Flexible Spending Account (FSA), a 401(k) retirement plan, competitive paid time off, parental leave, and professional growth and development opportunities.
• Benefits and eligibility may vary by role, employment status, and location.