Regional Marketing Director Americas

Description

The company builds in-flight entertainment systems used by about 50 million passengers a year, develops avionics for some of the largest commercial aircraft, and makes flight simulators that train fighter, transport and search and rescue pilots.

The role is based in Orlando, Florida, USA, with a hybrid work model.

The Regional Marketing Director turns global marketing strategy into regional plans that support growth, competitiveness and customer engagement across the Americas airline market.

You sit between regional customers and the global Marketing and Product teams, so regional findings shape positioning, segmentation, pricing and go-to-market work for the company's in-flight entertainment solutions.

Responsibilities

• Lead regional insights work (CMI) that feeds global marketing and product strategy.
• Track regional airline trends and competitive moves.
• Gather regional airline needs through direct conversations and market analysis.
• Use regional digital analytics and usage data to understand passenger behaviour and engagement.
• Present consolidated regional insights every two months to the Global CMI and Product Marketing teams.
• Bring regional input into global segmentation, pricing and product roadmap discussions.
• Identify local partnership opportunities with Product Management.
• Lead all regional marketing activity that supports customer success pursuits.
• Build and run engagement plans with Customer Success for priority target accounts and opportunities.
• Work with Customer Success on TVO analyses.
• Serve as the regional IFE product expert and main contact for Product Marketing.
• Adapt global marketing materials and demos for regional pursuits.
• Use regional market insights and data to shape the regional story.
• Give product presentations and pitches at regional industry events.
• Build senior relationships with C-level leaders at regional customers, partners and potential technology providers where needed.

Requirements

• At least 10 years of B2B marketing experience.
• Strong digital skills with a good grasp of cloud technology and SaaS models.
• Ability to work with C-level leaders across a matrixed, global organisation.
• Commercial judgement to turn market insight into practical strategy.
• Aviation experience in an airline, OEM or consulting setting.
• You must be legally authorised to work in the United States for any employer at the time of hire. Visa sponsorship is not available now or in the future.
• Flexible working hours to fit the Irvine, US head office, and travel for about 30% of the time, both within the region and to Irvine.

Conditions

Hybrid work based in Orlando, Florida, USA.

Travel for about 30% of the time, regional and to the Irvine head office.

Flexible hours to suit the Irvine head office.

The reference total target compensation range, covering base salary and variable target, is 164,500.00 to 312,054.00 USD per year. Final pay depends on career history, skills, performance, budget, programme needs and internal equity.

The company is an Equal Opportunity Employer, including disability and veterans. Accommodation requests can be sent to the company's site.

Internal candidates should raise HR questions through MyThales.

Benefits

• Elective health, dental and vision cover, FSA/HSA, voluntary life and AD&D, whole group life with LTC, critical illness, hospital indemnity, accident insurance, legal plan, identity theft protection and pet insurance.
• Retirement savings plan from day 30 of employment, with a company contribution, a match and no vesting period.
• Company-paid holidays and paid time off.
• Company-provided life insurance, AD&D, disability cover, employee assistance programme and well-being programme.
• Available to full-time employees working 30 or more hours a week and their eligible dependents.