Program Manager, Marketing Lead Factory

Description

You will set the agenda for generating new-customer demand across EMEA, using installed-base data and external market signals to build qualified pipeline.

You will create consistent, scalable standard work for campaigns, events and other marketing execution, linking strategy, data, technology and delivery teams to improve speed, consistency, governance and measurable commercial impact.

Responsibilities

• Own the EMEA SDR line and make sure it fits the overall campaign strategy and operating model for generating new-customer leads from installed-base data and external databases.
• Turn growth priorities from domain leaders into a lead-generation SDR plan, covering forecasts, target segments, campaign logic, qualification criteria, value hypotheses, ownership and launch dates.
• Work with Marketing, Sales, Service, Commercial Operations, Data and Analytics, and regional leaders to rank opportunities and agree capacity, handoffs and follow-up expectations.
• Oversee data quality, enrichment, segmentation and lead-routing rules so leads are actionable, compliant and assigned through agreed CRM processes.
• Set up performance governance across lead forecasts and actuals, lead quality, conversion, cycle time, pipeline creation and revenue contribution, and give senior leaders clear insights and recommendations.
• Run pilots, gather seller and customer feedback, and scale high-performing lead sources and campaign models across markets and domains.
• Use marketing intent and insight tools to build customer segments and lists for business development reps to contact.
• Design and own standard work for EMEA marketing activities: campaign types, intake and prioritization, activation, events, webinars, tradeshows, lead capture, follow-up and measurement.
• Write playbooks, SOPs, templates, checklists, RACI models and stage-gate controls that set out roles, decisions, inputs, outputs and service levels.
• Work with the global team on process priorities and rollout.
• Run cross-functional process design and continuous-improvement workshops to simplify handoffs and remove duplication, delays and execution risk.
• Set up a governance rhythm to track adoption, exceptions, process health and business results, and keep a controlled repository of current standards.
• Lead change management through stakeholder alignment, communication, capability building and coaching so regional teams apply the agreed ways of working.
• Review practices against peers, find automation and AI opportunities, and sponsor improvements that raise productivity, transparency, scalability and customer impact.

Requirements

• At least 8 years of experience managing programs or projects, or working on a program team as a functional lead.
• Experience working in a regional or global marketing organization.
• Ability to communicate clearly on technical topics to C-level and VP-level stakeholders.
• Strong organizational skills, including project planning, project management and team building.
• Experience with a range of structured problem-solving methods and reporting tools, including Microsoft PowerPoint.
• Solid grasp of financial concepts.
• Ability to work effectively in a global team.
• Experience with marketing tools, including marketing automation and intent or insight tools.
• Preferred: a bachelor's degree in engineering, business, marketing or a related field.
• Preferred: experience with Lean methodology or Six Sigma.

Conditions

Hybrid work arrangement.