Regional Field Marketing Manager, Germany (m/f/d)

Description

The company treats marketing as a driver of growth, not a support function. It is expanding its EMEA teams while scaling a performance-focused marketing transformation, and it is hiring people who act precisely, work across functions, turn plans into sales pipeline and keep improving.

As Field Marketing Manager, you will connect strategy with hands-on execution. You will run localized marketing programs across a varied region for the building automation and controls portfolio, working closely with sales, partners, global campaign teams and the wider EMEA marketing organization.

The role lets you lead programs that grow the business, adapt global campaigns to local markets and build your profile in a fast-moving marketing environment.

The company is a global leader in thermal management, mission-critical building systems, energy efficiency and decarbonization. Its customers include data centers, healthcare, pharmaceuticals, advanced manufacturing and higher education. Its field marketing teams help move global strategy into local commercial results as marketing shifts toward a performance-led, customer-centric model.

Responsibilities

• Plan, localize and run multi-channel demand generation programs that produce qualified leads and speed up pipeline conversion.
• Build and maintain campaign calendars together with sales leaders so that marketing supports business priorities.
• Work directly with the Head of Field Marketing to carry out strategic initiatives and adapt them for Germany and CEE.
• Own each campaign from planning through performance analysis.
• Monitor, analyze and improve marketing funnels so every activity links to measurable results such as MQLs, SQLs and pipeline contribution.
• Maintain campaign dashboards and share findings with local and regional stakeholders.
• Work with global marketing teams to localize strategic campaigns for the region, accounting for cultural and market differences.
• Give global teams feedback on customer behavior, market trends and competitor activity.
• Link corporate strategy with local market conditions so the market's view is heard consistently.
• Support sales enablement and event execution with the sales team.
• Create content and tools suited to local buying habits and customer needs.

Requirements

• 6+ years of progressive B2B marketing experience, preferably in an industrial setting.
• Hands-on experience with digital marketing, campaign execution and lead generation tactics.
• Solid understanding of sales funnels, campaign metrics and marketing automation tools.
• A team player with a performance mindset, focused on impact rather than ego.
• Experience working across functions with sales, product and global marketing teams.
• Fluent German and English. Additional Nordic languages are a plus.
• Based in Germany and able to work in the office at least 3 days a week.

Conditions

Hybrid work model with in-office presence of at least 3 days a week.

Based in Germany.

Benefits

• Join a team shaping how marketing drives growth across EMEA.
• Learn from experienced leaders while owning high-impact initiatives.
• Work in a dynamic, collaborative environment with a clear purpose.
• See your work show up in pipeline, revenue and customer value, not only in vanity metrics.