Global Marketing Automation Expert - NJ, USA

Description

You will design, launch and keep improving CRM campaigns, automated customer journeys and related activation content that help the team win, engage, convert and keep customers.

You report to the CRM & Marketing Automation Manager on the Global Marketing Activation team and work closely with the Audience Marketing Cloud Specialist. This US-based role turns CRM strategy into data-driven activation programs that scale across channels and markets.

You serve as the go-to expert for marketing automation platforms and customer journey orchestration, setting best practices and driving operational quality and steady performance gains.

The company makes window and door automation products, including motors for interior and exterior window coverings, and has operated for 50 years. It has a presence in 58 countries, eight production sites and 17 R&D centers, and about 7,000 employees.

Responsibilities

• Set up and launch CRM campaigns and marketing automation programs.
• Configure, test and release CRM campaigns and automated workflows in Salesforce Marketing Cloud or a comparable platform.
• Keep campaigns, data flows, triggers and automations running reliably and on time.
• Apply strict quality checks so campaigns go out accurately and on schedule.
• Work with the DDVC technical team to fix automation issues when needed.
• Build customer journeys for the key lifecycle stages: acquisition, onboarding, engagement, retention and reactivation.
• Turn CRM priorities, audience insights and journey goals into concrete journey scenarios and content needs.
• Define journey logic, triggers, personalization rules and channel orchestration.
• Maintain reusable journey templates and automation frameworks.
• Help build the global CRM activation calendar under the CRM & Marketing Automation Manager by turning agreed priorities and themes into campaign deliverables.
• Write, adapt or manage production of CRM content such as emails, messages, briefs and content variations, either yourself or through external agencies.
• Make sure content is engaging, customer-focused, on brand and suited to the audience, journey stage and business goal.
• Coordinate with agencies and internal stakeholders so content arrives on time for campaigns and journeys.
• Support business areas and local marketing teams in rolling out CRM activations that follow global standards.
• Give hands-on help with campaign setup, journey build and automation best practice.
• Adapt central templates, playbooks and frameworks so they can be deployed at scale.
• Coordinate internal contributors and external agencies on campaign production and content adaptation.
• Track CRM campaign and journey performance.
• Spot optimization opportunities from results and customer behavior.
• Take part in A/B testing and test-and-learn work.
• Share findings and recommendations to raise execution quality and CRM maturity.

Requirements

• Hands-on experience in CRM activation, marketing automation or lifecycle marketing.
• Strong working knowledge of Salesforce Marketing Cloud or an equivalent marketing automation platform.
• Ability to build, test and launch automated customer journeys and CRM campaigns.
• Ability to turn CRM priorities into campaign content, operational briefs and activation assets, alone or with external agencies.
• Solid grasp of triggers, segmentation, personalization and campaign orchestration.
• Disciplined execution, close attention to detail and a quality-first approach.
• Ability to work with many stakeholders across business areas, DDVC, Strategic Programs and external partners.
• Analytical mindset and the ability to turn performance data into concrete actions.
• Experience in an international or multi-market organization.
• Bachelor's degree in Marketing, Business, Communications, Technology or a related field is required.
• Nice-to-have: experience coordinating external CRM, content or marketing automation agencies for campaign production and content adaptation.
• Nice-to-have: knowledge of CRM data structures and audience management.
• Nice-to-have: experience with SMS, push notifications or omnichannel orchestration.
• Nice-to-have: experience creating playbooks, templates or operational guidelines.
• Typically 5 to 7 years of experience in CRM activation, marketing automation or lifecycle marketing, ideally in a BtoBtoC setting with complex customer targets and indirect distribution channels.
• You are hands-on, pragmatic and driven by execution.
• You are structured, reliable and detail-oriented.
• You are comfortable working in a matrix, multi-market environment.
• You are customer-centric and focused on performance.
• You can turn strategic themes and CRM priorities into clear, appealing, audience-relevant content.
• You are collaborative and solution-focused, and you turn priorities into working deliverables.

Conditions

Base pay is $110,000-$130,000, inclusive of the full benefits package.

You are eligible for an annual bonus.

Applications must be submitted through the company's secure online system only, not by email or post.

Benefits

• Choice of health plan options.
• Dental and vision coverage.
• 401k with a company match.
• Generous paid time off and sick time.
• Employee fitness program.
• Further corporate benefits beyond these.