Product Director, Professional Promotion Marketing, Rybrevant

Description

The company works across innovative medicine and medical technology, aiming to prevent, treat and cure complex diseases with smarter, less invasive options.

The oncology team works to eliminate cancer by finding new pathways and treatment approaches, moving discoveries from the lab to patients.

This role is accountable for shaping how providers use the company's two lung cancer treatments, and for building and running healthcare professional marketing plans in the lung cancer market.

You will help providers rethink care and improve life for people living with lung cancer.

The role is based in Horsham, Pennsylvania.

Responsibilities

• Lead peer-to-peer marketing strategy for both lung cancer treatments, including building, training and developing the speaker bureau.
• Develop full marketing plans covering strategy, positioning and messaging to meet business goals.
• Work closely with the Global Commercial Strategy Organization, Sales, Sales Learning and Development, Medical Affairs and other key internal partners to build and carry out strategies, marketing assets and tactical plans.
• Tailor brand messaging and lead regional marketing campaigns that address specific customer challenges, using personal, non-personal and medical education tactics.
• Lead advisory boards, analytics and market research with the insights and analytics team to generate insights for marketing initiatives.
• Shape and take part in advisory boards and congresses, and attend scientific sessions when needed.

Requirements

• A minimum of a Bachelor's degree is required. An MBA or advanced degree in a related field is helpful.
• At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• At least 5 years of experience in sales, marketing, managed care account management, pricing and/or related fields, or completion of a qualified leadership development program.
• Proven skills in marketing, project management and clear communication.
• Preferred: people leadership experience, oncology experience, previous sales experience, experience with product launches, and a demonstrated commitment to learning emerging technologies such as AI by exploring, iterating and applying new tools over time.
• Preferred skills: AI solution evaluation, Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team Management.

Conditions

Travel of up to 20% is required, which may include overnight and weekend trips.

The role is located in Horsham, Pennsylvania, United States.

The company supports accommodation requests during the interview process for applicants with disabilities.

The company provides an inclusive workplace and values the diversity and dignity of its employees.